Lee Morof's Real Estate Blog

There are numerous steps that must be taken to properly stage a home, and some sellers can easily become overwhelmed by all of the tips and steps they have been told to follow. It may be acceptable to skip over some of the steps to save time or money when staging a home, but there are some mistakes that homeowners can make that can have negative results.

Leaving Personal Hygiene Items Out

A common staging tip relates to storing all personal items out of site, and the reason for this is so that home buyers can see themselves living in the home as opposed to feeling as though they are in someone else’s home. However, some homeowners will leave personal hygiene items out, such as a razor, shampoo, a toothbrush and other items. These are highly personal items that can easily make a home buyer feel uncomfortable walking through the home.

Allowing Controversial Items To Be Seen

In addition, some homeowners will leave controversial items out, and these can distract a buyer, annoy them or even infuriate them if the items are controversial enough. Home buyers should feel welcome in a home and should leave without any negative feelings. Everything from posters to refrigerator magnets that may be even slightly tainted with controversy should be removed.

Leaving Valuable Items In Plain Sight

For homeowners who have some valuable possessions, it may be best to store these away or even to remove them entirely from the home. Keep in mind that buyers will be negotiating with sellers at least once and often several times during the process, and the last thing a seller wants is for the buyer to have the impression that the seller can afford to make concessions and to negotiate more freely.

Keeping Closets And Cabinets Cluttered

Closets and cabinets are common storage areas that are used to hide much of the clutter that most people keep on dressers, counters and shelves when staging a home, but storing items in these areas can backfire. Buyers will open closets and cabinets to inspect storage space, and a home can appear to be lacking in storage space when these areas are cluttered.

Properly staging a home is an important step to take to prepare a home for sale. A trusted real estate agent can provide a homeowner with additional staging tips customized to his or her home. Consider setting up a consultation with your real estate professional to discuss staging ideas before listing a home on the market.

Selling a large house requires showing buyers its potential as a place where they can raise their families, enjoy space to grow, and make it their own. Preparing a large house can be a big task. There are more rooms to clear out, more square footage to get in tip-top shape, and more accumulated belongings to sort through. However, a large house also has strong points that appeal to buyers looking for a spacious home.

Clear the Clutter

Take a look at whether the house feels spacious or crammed with years of debris. Big houses have so much space that many families store more and more things. Therefore, sellers should throw out what they don’t need or want, consider putting old treasures in temporary storage, and leave closets and cabinets with plenty of empty space so buyers can envision their own belongings there.

Define Family Spaces

When children leave the nest, some couples turn bedrooms into storage space, work areas or other rooms. To sell the home, they should consider restoring bedrooms to that use. If the house is advertised as a four- or five- or even six-bedroom house, put a bed and a dresser in that many rooms. Make the large living area look like a family room by removing anything else. If there is a garage for two or more cars, remove other items.

Update Key Rooms And Spaces

Consider updating key rooms to appeal to young families. A Realtor® can give advice on whether the kitchen, bathrooms or living areas are outdated by today’s standards and whether renovation would increase the sale price.

Make Any Necessary Repairs

Families used to living with a sticky window or tarnished faucet should go through each room and make basic repairs. A fresh coat of paint is one of the least expensive ways to instantly freshen up any room.

Improve Curb Appeal

Many buyers won’t even walk in the door if they don’t like what they see when they drive by. Remove overgrown shrubs. Get rid of weeds. Add flowers. Fix the mailbox and check the condition of the front door.

Following these steps will show off the best attributes of a big house and help buyers envision it as a place for their own families. Call your real estate agent today for an assessment of how to prepare your home for today’s family buyers.

When you are preparing to list your home for sale, you may take various steps to stage the interior so that it is appealing to a potential buyer. In addition to various steps you may take with staging the interior, you want to pay attention to your yard as well. During the spring months, many yards look fresh and vibrant, but they also need some extra care in order to boost curb appeal and make a great first impression on buyers.

Focus On Your Flower Beds

Whether you have one small flower bed or several sprawling areas of beds, you should ensure that all of the vegetation looks fresh and tidy. Trim bushes, and add bright spring annuals to brighten up the space. Pull weeds, and add a layer of fresh mulch to your flower beds to give them a finished, well-maintained look.

Keep The Lawn Neat And Tidy

During the spring months, your lawn may revive from its dormant winter state, and you may find it growing rapidly. The green hue of a spring lawn can have a powerful benefit to curb appeal, but you want to keep the lawn trimmed and edged regularly to give it a manicured appearance. This can also minimize the impact of the look of weeds that may occasionally crop up throughout the spring months.

Pay Attention To Your Patio And Entryway

While your vegetation will require some effort to maintain while you list your home, you do not want to overlook your patio and entryway. These are often visible from the street, and they will be viewed up-close when buyers tour your home. Ensure that the area is clean, and power wash it if necessary. Consider updating front door hardware and the entry mat if they appear worn or dated. You may also need to sweep these areas regularly while your home is listed for sale.

Staging your property can help you to sell your property more quickly and for top dollar, but your staging efforts should not be focused entirely on the interior of your home. Your landscaping also requires extra effort when you are getting your home ready to sell, and these tips can all help you to spruce up your landscaping with beautiful results. You may seek more customized information tailored to your property when you speak with a real estate agent about listing your home.

Your home may be one of your largest assets, and you certainly want to take steps to get the highest price possible for it when you list it on the market to sell. In addition, you may have plans to purchase a new home or to take other similar steps when list your home, so you may need to your house to sell quickly. Staging your home is a great way to present it in the best possible light for potential buyers to see. While there are dozens of staging tips and ideas that you may use, there are a few that are rather simple and affordable for most to complete.

Give Each Room a Single Purpose

If your home is like most, there may be several rooms that have multiple uses. For example, you may have a work desk placed in the master bedroom, or a section of the living room may be designated as a kids’ play area. While this may be functional for how your family lives, it can confuse buyers. Buyers need to be able to walk into a room and imagine their own family living in the area. They may not have a need or use for a desk in the master bedroom, and this can confuse the use of the space. In addition, it also can make a room look smaller and more cramped than it is.

De-Clutter Your Rooms

In addition to defining a single use for each room in your home, you should also de-clutter your rooms. Depending how long you have lived in your home and how significant your periodic spring cleaning sessions have been, this can be a major undertaking. As a good rule of thumb, items that have not been used in more than six months may need to be donated or tossed away. The exception to this rule is seasonal items, like winter coats, pool toys or holiday décor. Keep in mind that buyers will open cabinets, drawers and closets, so your cleaning session should be thorough and not superficial.

Pack Away Personal Belongings

A final step to take is to pack away personal belongings. Everything from religious symbols like crosses to a family photo over the mantel should be packed in boxes. Your goal is to make your home look like any family could live there rather than to make it look like your home. Only decorative items that have a broad or universal appeal should remain.

When a home is properly staged, it may feel as though your home is not your own and even as though you are camping out in your own home. Keep in mind that staging can help you to sell your home as quickly as possible and to get the highest bid possible. Therefore, your effort is well worthwhile.

Listing a property is a delicate dance. From the initial marketing to the final price negotiations, everything needs to be tailored to the type of home being sold. However, because of their main differences, this process can look very different when selling a condo versus selling a house.

Reason #1: The Homeowners Association or HOA

As all condo owners will know very well, almost all condos come with some type of HOA, or homeowners association.

The HOA generally handles common areas like swimming pools, the exterior of the building, and landscaping. Sometimes, the HOA is also responsible for holding social events throughout the year.

However, all of this comes at a few costs. The first is money; a HOA cannot operate or pay necessary expenses without charging residents a monthly fee. The second is freedom; most HOAs have rules that need to be followed.

When selling a condo, potential buyers will balance the costs of each HOA with the benefits.

Reason #2: Real Estate Investors

When selling a condo, it’s reasonable to expect a larger number of investors considering the property than when selling a home. After all, renting out condos is a big business.

As a result, selling a condo could mean a faster closing, a cash offer, or even competing bids if the condo is on prime property.

Reason #3: The Type of Buyer

Different types of buyers look at a condo versus a home. For starters, condos are generally smaller, don’t have yards, have all landscaping handled professionally, and frequently come with amenities like a swimming pool or fitness center.

While a good majority of potential buyers with children would love a swimming pool with zero maintenance, they aren’t willing to make the trade for a smaller space. This means that when selling a condo, potential buyers will generally be single adults, newly married couples, or retired professionals looking to downgrade to an easier property.

Reason #4: Location, Location, Location

Every real estate agent knows that one factor, above all others, is most important when selling a property: location. Being close to town versus far away from traffic, near downtown excitement versus in a quiet neighborhood, or near shopping centers versus on the edge of nowhere all come into play for a property’s value and desirability.

Generally speaking, condos tend to be closer to urban areas, shopping, and entertainment. This also means that their price per square foot is frequently higher. As a result, owners looking to sell their condo should carefully consult with their real estate agent about the best way to market their property and a fair listing price.

Today’s home buyers are savvier about their buying options than ever before. They are able to research prices, browse listings, and investigate other important factors before even making the first call to a real estate agent. So professional photography and video can make the difference between your home getting a second look or getting skipped. In today’s blog post we’ll explore how professionally-shot aerial photos and videos can help you get your home sold that much quicker.

Buyers Love Having a Birds-Eye View

It’s increasingly likely that buyers will look for aerial photography to help them make their buying decisions. Just like professional ground-level photos of the home and property, and like the video tour that really gives that first-hand feel, aerial shots are something buyers like when evaluating properties.

People enjoy looking at aerial content because it gives them a new perspective. That helps them feel good about their choice to pursue a property. Plus, they take you seriously when you take marketing your property seriously using quality material.

Quality Material Makes Your Property Look Good

Professionals create quality products. They have the skills, tools, and professional eye to make your property and its best features look amazing. Quality marketing materials can even shorten sale time and raise the final list price, too.

Aerial footage is especially effective when topography, land features, and amenities are best displayed from above. Professional aerial shots can really enhance the overall impression of your property.

Professionals Are Certified

The use of unmanned aerial systems – what we commonly call “drones” – is becoming more frequent in the production of commercial photos and videos. But that doesn’t mean there aren’t issues.

Current Federal Aviation Administration regulation requires that UAS equipment be certified and operated by a certificated pilot when used for commercial purposes. This means that you can’t just buy a drone and take pictures to sell your house. You can’t pay your real estate agent to take them either, unless they also meet the FAA regulations. Hiring a certified operator can save you fines or even legal trouble down the road.

When you’re ready to take marketing your home to the next level, contact a reputable real estate agency to get started. Professionally shot aerial photos and videos can really make the difference for a prospective buyer when they make the list of “must-see” listings.

Do you remember when you were buying your first home?

You may have looked at dozens before you settled on the perfect home for your family to live and grow in. Perhaps another home came in a close second, but you ultimately settled on that house or apartment – the one you’re now selling.

Chances are you don’t remember anything much about most of the homes you viewed, and the things that stand out are the best (that bedroom with a fireplace!) or as bad as they can be (remember the sofa placed over the cigarette burn in the carpet?).

When you’re staging your own home and giving tours to prospective buyers, it’s important to give them something to remember, and saving the best for last is one way to do it.

First In, First Out

When it comes to memories, older isn’t necessarily better.

In fact, research shows that the brain clears out older memories to make room for new ones. That’s why what you did today is fresh in your mind, but things get hazy when you think about last week or try to remember life as a child.

If you show off the best rooms in the house toward the end of the tour, it will stick in the buyer’s mind after she leaves.

Just like you make sure the first impression is good – this is known as ‘curb appeal’ – you’ll want to end on a high note. This helps sell your home faster.

Doorway To The Mind

Entering a new room causes you to forget why you’re there in the first place. Researcher Gabriel Radvansky from Notre Dame completed a year-long study about this phenomenon, which is also known as ‘event boundaries.’ In essence, your brain compartmentalizes data to a specific location.

When you’re indoors, the walls around you literally become mental boundaries. As soon as you step through a doorway, you forget that you meant to put the phone back on the hook. For home buyers, every new doorway acts as an event boundary.

If you put the bedroom with the fireplace or the outdoor jacuzzi in the first half of your tour, buyers will walk through a lot of doorways after seeing some of the best parts of your home.

Every doorway is an opportunity for their brains to forget something that might help you when it comes to getting the sale closed. Put fewer doorways between the strongest architectural or design features and the end of the tour to make the biggest impact.

If you have further questions about staging, contact your real estate agent today for advice and strategies.

As exciting as selling a home should be, there’s no denying that it can be a stressful endeavor for those interested in making their home an attractive option for buyers. Nowhere is this more evident than for homeowners who were former smokers.

While it’s truly commendable to quit smoking, removing the smell of smoke from a home can feel like an impossible task. With that in mind, here are some of the most effective ways to make smoke smell and paint stain removal as effortless as possible.

Make Preparations Beforehand

Cigarette smoke has a nasty habit of permeating through every facet of a home. As such, it can be difficult to pinpoint the areas that are most problematic. Before starting the cleaning process, open all of the doors and windows throughout the home to help it air out naturally.

It’s also worth mentioning that many longtime smokers have difficulty picking up the odor that they’ve become accustomed to. If you know someone that isn’t a smoker, invite them over and ask them to point out any problem areas.

Treat Your Home Like a Quarantine Zone

Unfortunately, a home that is infested with smoke can create a cyclical effect on anything that is washed. If you want your clothing and linens to stop carrying the smell, you’ll need an alternative to your own washer and dryer. Of course, you’ll also need to keep them away from your home for the remaining duration of the cleaning process.

In particular, carpets have a habit of retaining smoke smells long after you’ve quit. With this in mind, taking care of any carpets or curtains in your home should be a top priority.

Account For Deeper Problems

Once you’ve given your home a steam cleaning treatment and washed all of the stained surfaces down with a mixture of water and bleach, you may still discover that some areas of the house are still affected. At this point, it’s time to simply accept your losses and purchase a replacement. A nice smelling home will be far more attractive to buyers than one that inexplicably reeks of smoke.

If you’re unsure of any further steps to take in preparing your home for a sale, don’t hesitate to contact your real estate agent and request more information. Your home deserves a high price for all of the effort you’ve put into cleaning it.

With telecommuting continuing to rise, and with more jobs requiring after-hours attention, showcasing your home’s “home office” can help it show better with a prospective home buyer. 

It’s wise to have your kitchen, bedrooms and bathrooms show well, but a great-looking home office can make a huge impact and help you sell your home more quickly.

Here are a few tips to helping your home office shine :

Designate The Right Space
Whether it’s a spare bedroom or a computer nook, specify a separate place at which business is done. Make sure the area has enough room to set up a desk, a chair, a computer and a printer without making it look messy or cramped. 

Clean The Area
A clean and orderly home office shows better than a messy one. To help your home office look its best to potential buyers, get rid of clutter and only retain the essentials. Use drawers and shelves effectively.

Don’t Waste Money
Don’t break the bank in furnishing your home office. Consider ready-to-assemble furniture as an inexpensive, good-looking option. Buy the necessities, then use leftover, budgeted funds for office supplies such as computer paper, pens, and a cork board, for example.

Add A Decorative Touch
Once your home office is properly outfitted, add some decorative style. Hang artwork. Add a few plants. But, remember to keep it simple and neutral so that potential buyers can easily imagine the space as their own home office.

Few people think of the importance of a home office when preparing their Birmingham home for sale. But, because so many people work from home these days, a dedicated home office space can be a great selling point.

Full-scale bathroom remodeling can be expensive and, in today’s Birmingham housing market, you won’t likely get all of the money back that you put into it at the time of sale.

Knowing that bathroom projects tend to have a low return on investment, therefore, here are a few inexpensive changes which you can make to spruce up bathrooms in a home for sale.

Fixtures
Most sellers will notice if the fixtures in a bathroom are old, and it can have a negative effect on their view of your home. Buy a new set of bathroom fixtures at a home improvement store. Most stores have matching towel racks and bathroom tissue holders, too. There is a wide selection of stainless steel, wood or ceramic fixtures available at most stores, too.

Paint
A fresh coat of paint is a simple way to improve the overall look of a bathroom. Choose paints with a light, neutral color to make the room seem more spacious.

Floors
If your bathroom floor has tiles, it’s a good idea to add fresh grout to brighten up the bathroom’s overall look, or, at least, to clean the grout so that it looks like new. Scratched linoleum should also be replaced. There is plenty of inexpensive flooring which is easy to install, in a variety of patterns and colors at your local hardware or flooring store.

De-Clutter
Prospective buyers should be able to imagine themselves living in your home. It’s easier for them to do that when your home is free of clutter. This is even true in the bathroom. Clear out your medicine cabinet. (Yes, many buyers will look in there.) Leave only the essentials such as toothpaste and hairbrushes.

Making a good impression on your prospective buyers can be easier when you’ve redone a bathroom.  It doesn’t require much money, and it may increase the final sale price of home.