Lee Morof's Real Estate Blog

We all want to sell our homes at above asking price, but what is it that makes a seller succeed at this? Here’s our expert advice on how you can sell your home above the asking price.

Ask For Less

You may be surprised, but pricing your home lower than market value can have an extremely positive effect on the offers you receive. This is because a low-priced listing will stand out and will draw more attention, which boosts your chance of a bidding war.

By attracting more buyers to come and look at your home, you will find more buyers who are willing to make an offer on your property. When they view your home they will see its true market value, and are then more likely to make a higher offer in hopes of outbidding others. It’s all about creating hype, and a low asking price will do just that.

Wait It Out

While it may be tempting to accept the first offer that comes along, in some cases, it may be better to wait and see what other offers come in. If you accept the first offer on your property you have closed the door to competition.

Consider Who You’re Selling To

Is your home better suited towards traditional buyers, or is it a valuable property for investors? If your home could easily be renovated and flipped, has high potential as an income property, or is in an up-and-coming neighborhood, it may be better marketed as an incredible investment property.

Investors expect a return on the money that they spend so are often more willing to make a higher offer – they know those funds will come right back to them.

Rock Your Renos

There are several simple renovations that can add a huge amount of value to your home. The return on investment for a few small upgrades is often very worthwhile when your goal is to receive more than asking price.

Make sure the flooring, kitchen, and bathrooms in your home are updated and appealing, and if not, consider upgrading these areas first. If you’re targeting investors, adding an income suite to your property may be the best investment you can make. Consider which kind of buyer you’re targeting and what areas of your home need the most TLC, and choose accordingly. Speak with your trusted real estate professional today to learn more.

When it comes to real estate, putting your home in its best light is key when it comes to making the sale. While it may seem like you’re more limited with a home of a smaller scale, here are a few ways you can enhance what’s best and make a good impression on potential buyers.

Let There Be Ideal Light

If you’ve ever taken note of a room on a perfectly lit day or a downcast one, the difference in how lighting can impact a space is marked. When staging your small space, you’ll want to check the lighting of each room and make sure it ideally enhances the space it’s illuminating as few things can improve the look of a place like lighting. If you’re prepared to go all out, you may even want to install a swanky chandelier or lengthy light fixture in certain rooms as it can draw the eye up and lengthen the look of your space.

Brighten a Room with an Accent Wall

Homeowners often think that bright colors are a bad idea because they’re flashy and will minimize a space, but using a brilliant color on one wall of a room can actually maximize the look of your room and can serve as something memorable for viewers of your home. While you’ll want to make sure the color you choose isn’t garish and doesn’t completely overwhelm the eye, you’ll want to keep in mind that an accent wall works particularly well for enhancing a pint-sized bathroom.

Stand By a Statement Piece

It might seem like unique or off-the-wall furniture pieces will overtake the room in a small living space, but one statement piece can actually provide potential buyers of your home with a unique look that may instill an interest in your house and highlight it in a unique way. Instead of choosing multiple pieces that are bright or quirky, stick with one or two items per room that will stand out and make themselves known, but will still give off the living-style vibe that you’re going for.

Staging a small home can seem more complicated with less space, but there are great ways that you can highlight it to positive effect. While you may want to consider an accent wall or lighting that will effectively illuminate the room, if you’re interested in more tips for small home staging, you may want to contact a local real estate agent for more information.

With all of the time and money that can go into moving, spending money on one more thing can seem like a bank account drain. However, when it comes to selling your home, investing in a professional photographer can mean the difference between getting a buyer and making a sale you’ll be proud of. If you want to get the deal your house deserves, you might want to consider the skills of a professional who will make your house look like someone’s dream home.

“Lighting” Up Your House

If you’ve ever noticed how dull a room can look when it’s cloudy outside, you’ll quickly realize how important the right lighting can be in complimenting the appearance of your house. A professional photographer will be able to determine what hours and what types of flash will work to highlight the rooms in your house the best. Not only that, they will go above and beyond what your smart phone can do to correct the issues that can impact a potentially perfect picture.

Capturing The Perfect Panorama

In the right light, it’s possible that you’ll be able to get some great pictures of your house on your own, but a photographer will be able to go beyond that. It’s a proven fact that people are most often lured in by façade photos when searching for homes online, and it’s these the right photographer will be able to perfect. By using a professional who understands what size of lens to use to compliment your home, your photos will easily optimize the way your home looks.

Diving Into The Details With Expertise

Beyond the panorama shots that might convince a potential buyer into considering your house for their next home, a professional photographer may be able to hone in on details that differentiate your house from the rest. With their keen, curious eye, they’ll not only notice intricate details, they’ll be able to highlight them in a way that makes them look interesting, expert and one-of-a-kind. They’ll also be able to beautifully capture the special features that you love about your home!

It can be tempting to be cost effective when it comes to showcasing your home, but just like wedding photographs, you don’t want to skimp on real estate images. If you’re interested in learning more about positive ways you can highlight your home, you should contact your local real estate professional for more information.

When a homeowner makes the decision to upgrade flooring in one area of the home or throughout the entire space, there are numerous materials that may be considered. While each material option has its unique benefits and advantages, many are drawn to hardwood flooring as an option. This is a material that has the potential to boost home value, and a closer look at its benefits will reveal why this is the case.

A Durable, Long-Lasting Material

With many flooring options, homeowners understand that the material will need to be replaced or upgraded over the years. With hardwood flooring, the timeless appeal and incredible durability of the material means that the floor may be an investment to enjoy for many long decades. In fact, with periodic maintenance and regular care of hardwood floors, some hardwood floors may provide the homeowner with 50 years or more of beautiful use in the home.

Numerous Stylish Options

More than that, there are numerous style options for homeowners to consider, and this provides the ability to easily select a material that is ideal for the look of the home. In addition, hardwood floor generally has universal appeal that many desire, and this increases the desirability of the home to future home buyers. This is especially true when a more classic tone of wood is selected rather than a modern or trendy tone.

Improved Indoor Air Quality

Some flooring materials, such as carpet, may have a detrimental impact on indoor air quality, but this is not the case with hardwood flooring. The material is easy to clean, and this means that dust, dander and other allergens can easily be removed from the floor. This will have a direct and beneficial impact on indoor air quality that current owners as well as future home buyers can enjoy.

While hardwood flooring can be desirable and beneficial for current property owners, the appeal of the material will extend to future home buyers. When hardwood flooring is well-maintained by the owner, it is a true investment that will add true value to the home and that may help the owner to sell the property more quickly when the time comes. Those who want to learn more about how hardwood flooring may impact their own home value and the ability to sell their property in the future can request a consultation with a real estate professional.

When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Curb appeal is important in the home sales process, and this is because it will impact the overall first impression that potential home buyers have about the property. Some homeowners can easily spend a small fortune and a considerable amount of time improving curb appeal, but others may be looking for faster and easier results. The good news is that boosting curb appeal is easy and affordable to do when these three tips are followed.s

Spruce Up The Front Door

The front door and patio area are focal points for those driving by the home, and this area receives even more scrutiny by those home buyers who walk up to the home to take a tour of the interior. Re-staining or re-painting the front door can be highly beneficial to dressing up the look of this focal area, and this can give the impression that the home is well-maintained and stylish. In addition, consider replacing the front door mat and hardware on the door for improved results and added aesthetic appeal.

Power Wash The Exterior Of The Home

Beautification efforts for the front of the home would not be complete without spending time cleaning up the space, and one of the best ways to clean the exterior of a property thoroughly is by power washing it. Power washing the exterior may include cleaning the exterior siding material of the home, the patio, the driveway, the sidewalk and even the fencing. This can give the entire area a fresher and more appealing look.

Add Color To The Flower Beds

Some homeowners may not have funds or time available to fully revamp the landscaping, but showing the flower beds some attention can pay off. After weeding the flower beds, add some fresh, brightly colored blooms to the area to dress up curb appeal. Homeowners can finish off the look by spreading a new layer of mulch across the flower beds after the flowers have been planted.

Curb appeal is vital to selling a home quickly and for top dollar. Enhancing curb appeal can cost a small fortune and could take weeks to do, but even these small and affordable efforts can give homeowners great results with minimal time and money required. Homeowners who are thinking about selling their property soon can contact a real estate professional for personal assistance with their staging and home improvement efforts.

Today’s home buyers are savvier about their buying options than ever before. They are able to research prices, browse listings, and investigate other important factors before even making the first call to a real estate agent. So professional photography and video can make the difference between your home getting a second look or getting skipped. In today’s blog post we’ll explore how professionally-shot aerial photos and videos can help you get your home sold that much quicker.

Buyers Love Having a Birds-Eye View

It’s increasingly likely that buyers will look for aerial photography to help them make their buying decisions. Just like professional ground-level photos of the home and property, and like the video tour that really gives that first-hand feel, aerial shots are something buyers like when evaluating properties.

People enjoy looking at aerial content because it gives them a new perspective. That helps them feel good about their choice to pursue a property. Plus, they take you seriously when you take marketing your property seriously using quality material.

Quality Material Makes Your Property Look Good

Professionals create quality products. They have the skills, tools, and professional eye to make your property and its best features look amazing. Quality marketing materials can even shorten sale time and raise the final list price, too.

Aerial footage is especially effective when topography, land features, and amenities are best displayed from above. Professional aerial shots can really enhance the overall impression of your property.

Professionals Are Certified

The use of unmanned aerial systems – what we commonly call “drones” – is becoming more frequent in the production of commercial photos and videos. But that doesn’t mean there aren’t issues.

Current Federal Aviation Administration regulation requires that UAS equipment be certified and operated by a certificated pilot when used for commercial purposes. This means that you can’t just buy a drone and take pictures to sell your house. You can’t pay your real estate agent to take them either, unless they also meet the FAA regulations. Hiring a certified operator can save you fines or even legal trouble down the road.

When you’re ready to take marketing your home to the next level, contact a reputable real estate agency to get started. Professionally shot aerial photos and videos can really make the difference for a prospective buyer when they make the list of “must-see” listings.

Listing a property is a delicate dance. From the initial marketing to the final price negotiations, everything needs to be tailored to the type of home being sold. However, because of their main differences, this process can look very different when selling a condo versus selling a house.

Reason #1: The Homeowners Association or HOA

As all condo owners will know very well, almost all condos come with some type of HOA, or homeowners association.

The HOA generally handles common areas like swimming pools, the exterior of the building, and landscaping. Sometimes, the HOA is also responsible for holding social events throughout the year.

However, all of this comes at a few costs. The first is money; a HOA cannot operate or pay necessary expenses without charging residents a monthly fee. The second is freedom; most HOAs have rules that need to be followed.

When selling a condo, potential buyers will balance the costs of each HOA with the benefits.

Reason #2: Real Estate Investors

When selling a condo, it’s reasonable to expect a larger number of investors considering the property than when selling a home. After all, renting out condos is a big business.

As a result, selling a condo could mean a faster closing, a cash offer, or even competing bids if the condo is on prime property.

Reason #3: The Type of Buyer

Different types of buyers look at a condo versus a home. For starters, condos are generally smaller, don’t have yards, have all landscaping handled professionally, and frequently come with amenities like a swimming pool or fitness center.

While a good majority of potential buyers with children would love a swimming pool with zero maintenance, they aren’t willing to make the trade for a smaller space. This means that when selling a condo, potential buyers will generally be single adults, newly married couples, or retired professionals looking to downgrade to an easier property.

Reason #4: Location, Location, Location

Every real estate agent knows that one factor, above all others, is most important when selling a property: location. Being close to town versus far away from traffic, near downtown excitement versus in a quiet neighborhood, or near shopping centers versus on the edge of nowhere all come into play for a property’s value and desirability.

Generally speaking, condos tend to be closer to urban areas, shopping, and entertainment. This also means that their price per square foot is frequently higher. As a result, owners looking to sell their condo should carefully consult with their real estate agent about the best way to market their property and a fair listing price.

Are you getting ready to sell your home? As soon as your listing goes live you’ll begin entertaining potential buyers who will be inspecting your home from top to bottom to ensure it meets their needs perfectly. Your bathrooms will be a key area of focus and you might be surprised to learn that the look and feel of these small rooms can make or break a sale.

In today’s blog post we’ll share three quick tips for renovating or upgrading your bathrooms to freshen up their look before potential buyers start viewing your home.

Clean Your Bathroom Out and Start Fresh

Before you begin, take a close look at your bathroom. Is there wallpaper on the walls? Are the sinks and faucets a bit dated and stained? Does the bathtub have a crack in it or is there some discoloration in the tiles or grout?

If your bathroom hasn’t been renovated in the past few years, there’s a good chance that the entire room needs a top-to-bottom overhaul. Clean all of the fixtures, materials, cabinets and even that dated flooring out and start from scratch.

Choose Your Color Palette Wisely

Before you begin you’ll want to have some sort of color palette in mind. Does the bathroom receive some sort of direct sunlight? Is there a skylight or a window in the room? Is there a color theme in other rooms in the house that you’ll need to match up with? Having some color ideas in mind will greatly assist with painting and adding shower curtains, mats, towels and more.

Don’t Skimp on Fixtures and Accessories

Remember that you’re selling the home and that you’re likely to recoup some or all of the costs of your bathroom renovations in the form of a bump in your selling price. Don’t buy cheap faucets or fixtures as buyers will be looking closely and they’ll want to ensure they’re buying a home that has quality building materials used throughout. If you’re going to upgrade your bathrooms, use materials that are high-quality but avoid anything too luxurious unless it fits with the rest of the decor.

Breathing some new life in to your bathrooms won’t break the bank, but it might just help secure your home sale. For more tips and strategies on how to ensure a quick and successful sale, contact your local real estate agent today.

Whether you’ve decided it’s time for an upgrade or you’re moving on to a new city, if you’re selling your home you may be wondering how you can boost its value before listing it up for sale.

In today’s blog post we’ll share four ways that you can spend a bit of time and money upgrading your home before it hits the local real estate market.

Spruce Up Your Landscaping

You’ll want your home to make a great first impression, and as such a great place to start is by sprucing up your lawn, gardens and other landscape features. Your grass should be a healthy green, free of weeds and freshly trimmed.

If you can, look to add seasonal flowers in your front gardens as this can add a bit of color to your home. Keep any shrubs or trees trimmed away from the home so that buyers can get a good look.

Apply A Fresh Coat Of Paint

Another excellent way to increase your home’s “curb appeal” is by applying a fresh coat of paint to the house, the trim around the windows and the front door.

Of course, painting a house is a big job so this might be one that is best left to a team of professionals. For added effect, replace the fixtures on the front door and pick up new house numbers.

Upgrade Your Kitchen Appliances

Many buyers will focus intently on your kitchen and the condition of everything from your flooring to your cupboards. If you have an older refrigerator or stove you’ll want to replace those with newer stainless-steel models.

You’ll also want to ensure that you have quality countertops – if you’re replacing them, consider going with granite as it’s popular with younger buyers.

Install A New Set Of Bathroom Fixtures

Finally, if you haven’t renovated your bathroom recently you’ll want to invest in modernizing your faucets, mirrors and other fixtures. The decor of your bathroom should match that in the rest of your home, but also stand out in its own unique way.

If you have an old bathtub with stained porcelain, consider replacing it with a glass-enclosed waterfall shower. Don’t forget about your light fixtures; if you find the bathroom is a bit dark, replace these with something that adds brightness.

For more information about the home staging and selling process, contact a local real estate professional today. Real estate agents are your best source for expert advice when selling a home, so don’t hesitate to pick up the phone and call if you have questions.