Lee Morof's Real Estate Blog

Selling your house can be hard. Emotionally, because it’s become your home, but also economically. If your home isn’t selling, there are usually specific reasons which means there are ways to amend them and make your home more appealing to potential buyers. Here’s a short list of reasons why your home might be stalling on the market.

You Didn’t Spread The Net Wide Enough

No longer is it enough for a sign on your front lawn and word of mouth to carry the brunt of your marketing. With the world moving increasingly online, you need to address social media when advertising your home. Think Facebook. And be sure to use professional photos of your house whenever advertising it, so that it is properly and engagingly represented.

You Didn’t Make Your Home A Blank Slate

People on the hunt for a new home want to be able to picture themselves in the house (or apartment, or condo) they’re being shown. This means your house needs to be a blank slate. If there are idiosyncratic rooms, paint them neutral colors and keep the furnishings simple. Remove personal items from all areas being shown photos, achievements, etc. Open up the space by moving furniture out first.

You Are Not Available Enough or Are Too Available.

Potential buyers can be easily discouraged before they even get into your home. Make sure your house is accessible for as many viewings as you can manage even at odd hours to accommodate them. But you should not go to the showing itself. Having the previous owner around hinders people’s ability to assess the home objectively because they know it’s not objective for you. That discomfort can lead to them not asking the questions they needed to, and being deterred from the purchase.

You Didn’t Talk To The Buyers That Walked

It’s inevitable there will always be buyers that are interested but unwilling to make the final commitment, so use those buyers to your advantage. If you can, reach out and ask what made them turn away. There could be external factors (literally, elements outside your home) that negatively impact a buyer’s decision. If you learn that from almost-buyers, or even from your neighbors you’ll be able to find a fix or adjust the price accordingly.

If your home is listed but not selling, sometimes it can feel like it’s the universe rising against you. But often there are concrete reasons and simple solutions to get your home’s appeal up. And remember, in the end, the best way to find out why your house isn’t selling is to talk to your local real estate agent, who has the expertise to help.

We’re told not to judge a book by its cover, but there’s no such rule in the housing market. Curb appeal is the external attractiveness of a home, and if you’re in the market for a house that first impression has a lot to do with your final decision. Alternatively, if you’re looking to sell, it’s an easy area to boost the attractiveness of your home.

Essentially, ensure your home is accessible and inviting to make it appeal to potential buyers. It’s like making new friends, and how you’re much more likely to approach someone who is smiling. Help your home smile by spending a little time and money on outdoor seating, open spaces and color. Note that homes that have personality make stronger first impressions, so also try to put some of yourself into the exterior of your home.

A Place To Sit

Outdoor seating inspires relaxation, providing a great first impression. Potential buyers can pause and get a sense of the community without feeling rushed. They’ll take in the external features of your home in comfort, and will be primed to imagine themselves sitting out there as new homeowners, sunning or sipping tea.

An Open Entrance

Open your home up literally. Creating an uncluttered space in front of your home will help direct and draw buyers. Use pathways and lighting (lamps, candles) to clearly guide the way into your home. A well-lit pathway is not only visually appealing, but safer and a confusing entrance could deter buyers before they even reach your house.

A Dash Of Color

Color draws the eye. Add flowers to the front of your house, or paint the shutters brightly to attract attention from the street. This will also help your home look tidy and put-together.

A Strong Front Door

The front door is the focal point of anyone walking up to your house. Why not paint it your favorite color, or decorate it with something that gives an idea of the interior, like a funky door-knocker or a wreath? Make sure the door is clean and everything works (knob, bell, hinges) to complete the look.

A Personalized Mailbox

If you have a mailbox out front, you can give it the same personalizing treatment. Paint it, or plant it in a flowerbed. Keep it clean, functional and inviting, and it’ll add to the overall impression of your house.

Riff off these easy, cheap projects to increase your home’s curb appeal. Contact your local real estate professional for more information.

Why The Added Incentive?

It may seem like keeping your home in good condition and pricing it according to its market value is good enough, but in more difficult market times many people have opted for extras that may boost the appeal of their home. While the wrong incentive strategy can make it look like you have a home that is not worth the asking price, there are classy ways value can be added that can still engage the right buyer.

Determine Your Ideal Buyer

If you’ve already decided that your ideal offer is a perfectly fair deal, you’ll want to consider what kind of incentives will successfully attract the buyer you’re looking for. Instead of merely dreaming up something that will be ineffective, determine a profile for who they are whether it’s young or old, single or family oriented so that you can offer benefits that will be marketed to them. By using incentives that are linked to their interests and lifestyle, you may be able to pique their curiosity enough that they’ll make a visit.

A Few Incentives To Consider

There are a lot of great opportunities for snagging new interested parties with an incentive, the bonus being that you won’t need to offer it up until the time you sell your home. If you’re located close to a beach resort, you may want to give away a surfboard or kayak; providing a gift card for a local restaurant or a golf membership can also be a great idea. While most people will not want to go to the extreme of giving away their transportation, some have gifted their luxury car in order to seal the deal.

A home in good condition and at the right price can often snag a purchasing offer, but if your home is lingering on the market, incentives can go a long way too. If you’re still trying to sell your home and are considering your options, contact your local real estate professional for more information.

With the real estate market going through constant fluctuations, it can sometimes be a matter of strife to sell a home. Some will take the familiar road of staging and hope the offers come in, while others will do some crazy things to prove their home is worth buying. While you may not want to take the risk of making these bold moves yourself, here are the unusual things that some people did in hopes of getting their home off the market a little sooner.

The Perk Of Added Incentives

While there are a variety of goods that can be an added incentive to purchasing a home, one homeowner in Virginia Beach offered a 42-inch flat screen television to the lucky person who would make them an offer that couldn’t be refused. While this owner managed to sell in just a couple of weeks, other offers like expensive cars and gift certificates have long been attached to houses in the hopes of getting a more spontaneous sale.

A Real Ingenious Raffle

In the state of Maryland, log cabin owners Tom and Diane Walter opted to host a raffle so they could raise enough money to pay off the loan on their home. While the winning raffle ticket buyer would go away with a new home for only $50.00, the profits from the raffle would go to a local non-profit and the Walters loan fund. With the toughness of the real estate market, it’s a tactic that has gained popularity given the excitement of getting a house at a very economical price.

Testing Out The New Home

It’s certainly the case that being able to test something out might lead to more sale success, but a local builder in Portland, Oregon took it a little bit further than usual. Instead of offering up a staged suite, potential buyers were provided with a stay in a home at Atwater Place that was free of charge and included restaurant gift certificates, a gym pass and a lovely view of Mount Hood.

Staging a nice home at a reasonable price is always a great way to achieve selling success, but some have gone out on a limb to offer things that went well beyond the benefits of a new home. If you’re interested in things you can do to increase your chance of selling success in the market, contact your local real estate professional for more information.

It can be easy to forget, but the first thing people will see when they come to your home is the outside, so it’s important to have a well-maintained and picturesque property that represents the inside of your home positively. If you’re looking for a few ways to boost your outdoor space, here are a few tips to help with curb appeal.

Plant A Flower Bed

Whether you decide on a tiny plot or a much larger space, a splash of flowers is great for adding a warm, homey atmosphere to your front yard. This can easily be done by going to your local nursery, picking out some easy-to-maintain perennials and watching the blooms begin to appear.

Trim The Hedges

It’s entirely possible that you have a few trees or shrubs in your yard that have gotten a little bit unruly, but a little time with the snippers for some shaping and the look of your yard will be automatically improved! If you have any shrubs or small trees that have seen better days, you may want to remove and replace.

A Fresh Coat Of Paint

It’s quite common to hear how much a layer of paint can improve things but this is especially true when it comes to your front door. While a tired and dull looking door can reflect poorly on the house within, a new coat of paint will add instant shimmer to your exterior.

Keep It Tidy

Whether you have kids who love to play in the yard or you’ve been doing a little lawn maintenance, leaving out toys or shovels and wheelbarrows can really take a lot away from your property’s look. While you may only be planning on keeping these items out for the short term, a quick pick up at the end of each day makes a marked difference.

Make A Stone Pathway

It may not be something you need, but a whimsical walkway with flattened stones can add a nice touch to your property and make it stand out. If you’re feeling ambitious, you may even want to add a bench or a birdbath to make for a unique escape for your family.

There are a lot of simple fixes you can utilize that will instantly boost the look of your home’s exterior. If you’re fixing up the outside of your home in the hopes of putting your property on the market, contact your trusted local real estate professional for more information.

Whether you’ve done a lot of research on the real estate market or you’ve sold a home before, you may be aware that there can be a lot of trepidation around how long your house remains up for sale. If you’re concerned about your home’s market potential, here’s what you need to know about “Days on Market” and how it can impact your home sale.

“Days on Market” Explained

A fairly no-nonsense phrase, Days on Market (DOM) refers to how long a home has been listed on the real estate market. The DOM stat can be found on many Multiple List Systems (MLS), and this can be seen as a signifier to agents and buyers of a home’s overall popularity. The way days on the market is determined varies from listing to listing, but the common belief is that after a certain period of time, a home’s valuation can be diminished.

What It Means To Potential Homebuyers

When it comes to real estate, the general hope is that a home will sell within the first 60 days of being put up for sale, and this is why the DOM can say a lot to potential buyers about your home’s value. While people may assume that a home that’s been sitting on the market for longer than this timeframe is either overpriced or in poor condition, there are ways the seller can get past this hiccup and still have selling success.

If “Days on Market” Are Adding Up

In the event that the first 30 days are drawing to a close and you haven’t received any offers, you may want to sit down with your real estate agent and decide on a new strategy together. While a home without offers can be a sign that your price is too high, you may also need to switch to an agent that will take a more assertive approach to selling. It can even be a good idea to remove your home from the market so the DOM can go back down to 0 and you can start from scratch.

A DOM in the double digits can often signal to buyers that there are issues with your home or asking price, so it’s important to keep this in mind when your home is on the market. If you have questions, contact your trusted real estate professional for more information.

It can be easy to forget, but the first thing people will see when they come to your home is the outside, so it’s important to have a well-maintained and picturesque property that represents the inside of your home positively. If you’re looking for a few ways to boost your outdoor space, here are a few tips to help with curb appeal.

Plant A Flower Bed

Whether you decide on a tiny plot or a much larger space, a splash of flowers is great for adding a warm, homey atmosphere to your front yard. This can easily be done by going to your local nursery, picking out some easy-to-maintain perennials and watching the blooms begin to appear.

Trim The Hedges

It’s entirely possible that you have a few trees or shrubs in your yard that have gotten a little bit unruly, but a little time with the snippers for some shaping and the look of your yard will be automatically improved! If you have any shrubs or small trees that have seen better days, you may want to remove and replace.

A Fresh Coat Of Paint

It’s quite common to hear how much a layer of paint can improve things but this is especially true when it comes to your front door. While a tired and dull looking door can reflect poorly on the house within, a new coat of paint will add instant shimmer to your exterior.

Keep It Tidy

Whether you have kids who love to play in the yard or you’ve been doing a little lawn maintenance, leaving out toys or shovels and wheelbarrows can really take a lot away from your property’s look. While you may only be planning on keeping these items out for the short term, a quick pick up at the end of each day makes a marked difference.

Make A Stone Pathway

It may not be something you need, but a whimsical walkway with flattened stones can add a nice touch to your property and make it stand out. If you’re feeling ambitious, you may even want to add a bench or a birdbath to make for a unique escape for your family.

There are a lot of simple fixes you can utilize that will instantly boost the look of your home’s exterior. If you’re fixing up the outside of your home in the hopes of putting your property on the market, you may want to contact one of our knowledgeable real estate professionals for more information.

Most people that have embarked on selling their home know a lot about how to showcase the inside of it, but one of the most important parts of showing a home can be forgotten as a result. Since the outside of your home is the first thing a potential homebuyer will see, here are a few simple ways you can quickly boost its appeal.

Re-Consider The Front Door

If your door is both welcoming and majestic, you may be able to skip this step, but if you have chipped paint or disintegrating steps, it’s definitely going to be worth a minor renovation so you can make a positive impression. It’s just a fact that if the front door isn’t up to snuff, any potential homebuyer is going to have a bad feeling about your house right from the start.

Languish Over Your Lawn

The look of your lawn is going to be noticed right away, so make sure that your grass is weed free and well-manicured. If you happen to have flowerbeds, you ‘ll want to make sure that any dead plants are pulled before seeing any potential buyers. In addition, if any pruning needs to be done, it’s a good idea to complete this before anyone arrives on your front stoop.

Perk Up With Paint

Few things will perk up the look of a surface than a primed paint job, so while it can be a large task to complete, you may see the results in the sale price of your home. While you may want to stick with the color you already have, if you do decide to change it up ensure it’s a color that isn’t so bold it will turn off potential homebuyers.

Clear Away Anything Extra

If you’re going to be showing your home, it’s very important that everything unnecessary on the front law, like children’s toys or an empty wheelbarrow, is stored away. A tidy lawn will leave buyers with the instant impression that your home maintenance is as impeccable as that of your front yard.

There are many great tips for showing a home, but it’s also important to consider how your home will look from the street. Since this will be the first things potential buyers view, it will have an impact on their first impression. If you’re selling your home and are interested in what’s on the market, you may want to contact one of our real estate professionals for more information.

There are many factors to consider when it comes to selling your home, and if you own your home with someone else the details involved can be even more confusing. If you’re wading into your co-ownership options and are curious about your next steps, here’s a short list of some things to think about.

Buyout: Selling Your Half

If you own your home with a friend, family member or former partner who would like to keep the property, the first thing you’ll want to do is contact an appraiser who will provide you with the market value of your home. Once you know this amount, you can discuss it with your co-owner and decide on the amount they can pay you for a buyout. While some co-owners will decide to get a loan and pay a lump sum, they may also want to schedule monthly payments until the buyout amount is completely paid off.

Partition Sale: Leave It To Legal

In the event that both you and the co-owner of your home would like to get rid of your property without any fuss, you have the option of a partition sale which means that the court will take care of your property sale for you. Once this occurs and any fees are paid, the total purchase price that is made from the home will be divided between the co-owners and the property will no longer be an issue for either party. If one owner has invested more into the home, it’s possible that one party may benefit more than the other.

Voluntary Sale: Coming To An Agreement

There are many situations involving property and personal possessions where the fence cannot be mended, but in the event that you want to sell your portion of a property it is in your best interest to sell together. While a partition sale provides the opportunity to get the property off the co-owner’s hands quickly, there’s a good chance that some of the money earned will be caught up in legal fees. If you’re able to come to an understanding, you may both reap a larger sum.

Whether you’re moving on to the next chapter of your life or experiencing a settlement, there are many available options for selling a home that is co-owned. If you’re considering putting your co-owned home on the market, please contact one of our real estate professionals for more information.

Pick The Right Light

It won’t even be worth your while to pick up the camera if the lighting is off, so make sure you capture your home in the middle of the day when natural light is at its peak. Instead of morning or night, when spaces can appear dim, turn on the lights during the day, let the sunlight flow in and shoot away!

Keep It Clutter Free

While it’s common sense to clean up your home before committing anything to photography, it’s also important to be aware of any items that may catch the eye of the viewer and deflect interest away from your property. While there may be certain things you’re used to, if they stand out in the picture it might be better to move them outside of the frame.

Don’t Forget The Details

It’s easy to be focused on the exterior and room shots, but a few minor details here and there can give the viewer a better feel for your home, and may enable them to remember it. If you have striking kitchen tiles or a claw foot tub, don’t forget to add up-close images of these to your listing.

Capture The Exterior

The rooms and amenities of your house are definitely going to be what piques the buyer’s interest, but don’t forget about the exterior in all the shuffle. The outside of your home is the first thing that potential buyers will see, so catch it during the last hour of sunlight for maximum effect.

Hire A Professional

It’s entirely possible that you’re so busy looking for homes and getting organized that taking pictures is just another task to add to the list. Instead of taking on the photography yourself, you may want to contact a professional to do it for you who will know all the tricks of the trade.

The best impression your house will make should be in person, but it’s important to have great listing photos so you can draw potential buyers in. If you’re getting ready to put your home on the market, you may want to contact one of our real estate professionals for more information.