Lee Morof's Real Estate Blog

Many people think that marketing their home is best left to the realtor since they have the expertise and knowledge to succeed at selling. However, there are plenty of ways that you and your realtor can approach the marketing for your home for an even more positive impact. If you’ve made the decision to put your home on the market as a rental, here are a few tips so you can be sure to find the right renters.

Make Use Of Social Media

Sites like Craigslist have long been popular for finding a place to rent, but in the times of social media, there are plenty of other ways to reach people who are looking for apartments or homes. Instead of having to rely on traditional means of marketing, take to Twitter or Facebook to post about your home rental and include a few pictures with a brief description. Not only will this reach all your friends and followers, it will ensure that they can pass the information along too.

Create A Home Website

There are many old-school means of marketing a home to interested parties, but the tricks don’t necessarily change when it comes to finding an ideal renter. If you’re entrusting your home to the reliability of renters, a professional website with a respectable realtor is still one of the best means of attracting the right crowd. With a selection of professional photos and a complimentary description, you should have a few good options in no time.

Splurge On Professional Pictures

There’s a reason that professional photography is expensive, but when it comes to marketing your home online, a good picture is one of the best tools you have in finding your audience. Because a professional photographer knows all the small stuff about lighting and accentuating your home’s best features, they’ll be able to provide you with the kind of images that are sure to capture attention. In addition, a professional photograph can go a long way towards getting the rental price you’re asking for.

There was a time when renters walked the neighborhood to find the best rental options, but with so much of the search having gone online, there are other ways to market your home to potential candidates. If you’re planning on purchasing a second home and are putting your own up for rent, you may want to contact one of our local real estate professionals for more information.

Whether you have a second property that you’re going to move into or you’re planning on being away from your dwelling place for a while, you may be considering putting your home on the market in order to boost your financial outlook. While students comprise one demographic that is always entering the rental market to scoop up available properties, here are some things you may want to consider before deciding on a younger renter.

Will Your Home Be Rented Consistently?

Many students will require a place to rent out since most of them don’t have the money savings or stable income to purchase a home, but if you’re doing this to make ends meet on your properties, renting to student may not be the best way. While some students may plan on hanging out over the summer, there are those who will be heading home in order to live with their parents and save money for the Autumn semester. A contract’s a contract, but a renter can always flee the coop if it’s inconvenient.

Will They Take Good Care Of Your Home?

From furniture to family mementos, most people’s home is pretty personal to them, and that’s why it can be of supreme importance to have a renter that will respect your home and take good care of it in your absence. While there are plenty of responsible students in the world, you should ensure before settling on anyone that it’s someone you really trust who won’t damage your house or wake up the neighbors every Saturday evening.

What Rental Price Are You Looking For?

If you’re trying to make financial ends meet with your property, you’ll probably want to charge the maximum amount you can while still having a renter in your home. The risk with students is that they may not be able to pay the dollar amount you’re looking for so that you can effectively maximize your investment. While this doesn’t necessarily mean you’re taking the financial brunt, it’s important to get the monthly amount that your living space can garner on the market.

There can be a number of downfalls when it comes to renting to students, but there’s also the possibility that you’ll have a responsible renter who will stick around for more than a couple seasons. If you’re currently on the market for a second home, contact your local real estate professional for more information.