Lee Morof's Real Estate Blog

There are plenty of ways to market your home online, but social media has become one of the best ways to catch the attention of interested homebuyers in the past few years. If you’re currently determining a marketing strategy for your home and are wondering about social media, here are a few ways you can use Snapchat and see your chances for selling increase in an instant.

Focus On The Details

Since Snapchat is all about striking, quick pictures that appear and disappear before your eyes, it’s a great way to highlight the best features of your home so you can pique the interest of a homebuyer. Whether you decide to take a snap of your unique bathroom tile, the expanse of your backyard or your stainless-steel appliances, the instant visual can give interested parties the impetus they need to show up at your open house or stop by for a more in-depth look.

Create Your Own Geofilter

Many users of Snapchat like to use geofilters, which are an illustration or overlay that appears on top of the picture to give the viewer a sense of where they are. In the case that you’re trying to sell your home, you can enlist the help of your agent to create your own geofilter with your home’s address or neighborhood. A geofilter will not only add a touch of uniqueness to your picture, it will allow potential homebuyers to determine if your neighborhood and home are what they’re looking for.

Deal With An Experienced Agent

It’s entirely possible that you already have your own Snapchat account and many followers, but if you don’t, it’s best to enlist the services of a seasoned real estate agent who will be able to use their network to attract interested buyers. The only people who will be able to see your snaps in the event that you’re selling your home will be users linked to your account, so having a real estate agent who can leverage their connections makes it much easier to sell your home to the world.

Social media is a great marketing tool when it comes to putting your home up for sale and attracting buyers, but it’s important to have a following and engage the viewer with the right details. If you’re getting prepared to put your home on the market, contact your trusted real estate professionals for more information.

There are many traditional ways to sell your home, from the MLS listings to a sign in the front yard. However, the ease of the Internet and the utility of social media can make it easier than ever to find the right buyer. If you’re getting prepared to put your home on the market and are trying to determine a strategy, here are some ways you can use social media to improve your selling odds.

Tweet Out The Details

Twitter accounts may more frequently be linked with a person, but because of the short burst of information involved in a tweet, it’s actually a great way to market your home. Whether you want to shout out a particular detail that’s worthy of recognition or make a more general statement about what it offers to potential homebuyers, this can be a clever means of getting the attention of interested parties. It’s just important to make sure you don’t overdo it, so stick with a few tweets per day.

Create Your Own Website

Most homes will have a page on their real estate agent’s website, but having your own website for your home can be an easy means of drawing people in to its best features. While it doesn’t have to cost money or be too fancy to attract the right people, you’ll want to make sure that you have professional photos and pertinent information so the right buyers will be able to determine if it’s a good option for them.

Post On Facebook

According to Postling, up to 80% of real estate agents use Facebook to market their properties online, and this means that Facebook can be an ideal site for you to find an audience. It might seem surprising, but many people search for homes for sale on Facebook, so having a page set up that provides the right details and has some striking images may just snag you the homebuyer you’re looking for. It’s also a great way to leverage your group of friends and reach even more potential buyers.

It’s beneficial to utilize more traditional methods when it comes to selling your home, but there are plenty of ways that you can use social media to enhance your home’s profile and find unexpected leads. If you’re currently getting prepared to put your home on the market, contact your local real estate expert for more information.

The real estate market and all the things involved in selling a home can seem complicated, and it can be very hard to know which tips to trust. While there’s plenty of great advice to go around from many knowledgeable sources, here are some of the best tips from home sellers who have made a successful sale.

Research Your Local Agents

When considering an agent that will meet your home-selling needs, it can be tempting to go with someone familiar or recommended through a friend who seems like a safe bet. However, it’s important to do your research and find an agent who has a number of “Sold” homes under their belt. Create a list of agents you’re impressed by and take note of their sales and agent fees, and keep in mind that you may want to lean towards an agent who has expertise in your neighborhood.

Get A Second Opinion On Price

Before you have an agent appraise the value of your home, it’s worthwhile doing some research on your end to determine the approximate value of your property. Once you’ve arrived at a figure, bring in the agents you’ve selected to appraise the value of your property. If one price is significantly higher than the other, it may be a red flag that an agent is trying to win over your business, regardless of whether the sale price is reasonable. In this case, you will want to choose the agent that provides the most appropriate appraisal.

Be House Ready At All Times

Having potential buyers view your home will certainly make the idea of selling it real, so make sure that it is ready for viewing at any time. If a potential buyer cannot view your property or has to work around your schedule constantly to arrange viewings, there’s a pretty good chance that you may lose out on some good home offers. Instead of missing out, provide a set of keys to your real estate agent so they can show people around your home when you’re not around. This should automatically increase the likelihood of an offer on your home.

Heading into the real estate market can be a matter of trepidation if you’re not sure what to do, but by researching your agents and being prepared you’ll increase your chances of success. If you’re almost ready to put your home on the market, you may want to contact one of our local real estate professionals for more information.