Lee Morof's Real Estate Blog

Are you thinking about selling your house or condo? If you’re in a market that has a lot of newly constructed homes, you’re going to be competing with those listings for buyers’ attention.

In today’s post we’ll share a few tips that can help you attract buyers and convince them that your pre-owned home is just as good as a brand new one.

Upgrade And Modernize Your Home Prior To The Sale

Numerous studies have shown that buyers who prefer brand new homes are mostly interested in the new appliances and fixtures throughout the home.

If your home is more than a decade or so old, you’ll want to invest some time and money in upgrading your appliances and fixtures before trying to list your home on the market.

If you have newly constructed homes very close to yours it might be worth installing these items after you’ve moved out so that the buyer is the first person to use them.

Focus Your Marketing On A Specific Buyer

Depending on which neighborhood your home is located in and the local amenities, you may want to consider focusing your marketing on one particular buyer. For example, a downtown condo would be marketed to a completely different prospective buyer than a large four-bedroom home out in the suburbs. Take some time to consider the “persona” of your target buyers, and craft your messaging around what these individuals or families will be looking for in their dream home.

Shine The Spotlight On Your Home’s Strong Points

As with any major sale, you’ll want to ensure that you spend as much time as possible highlighting the strong points in your listing. Be sure to mention any local community amenities as well, such as schools, parks or community centers. If you’re selling to a family, your proximity to these amenities will be a significant point of comparison with brand new homes in the area.

If you have the budget, you may also want to consider having your home professionally staged, as staging is an excellent way to show a potential buyer just how good your home can look with tasteful furnishings, art and other finishing touches.

Selling your home is a challenging proposition that shouldn’t be faced alone. When you’re ready to sell your home be sure to contact your local real estate agent, who has experience selling in your local market and can help to ensure your sale moves along smoothly.

Many home owners putting up their home for sale on the market don’t have a lot of available cash to spruce it up. While staging houses is a definite plus, it can cost a fair amount of money, as do many of the other suggested “to-dos.” Here are a few inexpensive and easy ways to make your home look more inviting to buyers.

Put Up Your Personal Stuff

Not every buyer looking at a home for sale appreciates the fact that someone still lives there. Putting away the your personal things can help the buyers’ see themselves in the home.

You will want to put your pet’s things (toys, litter box, bowls) away and out of sight. The same goes for your medications, toothbrushes and toilet accessories.

Clean up your kids’ rooms and put away any toys around the house. Minimize or put away knick-knacks and personal pictures. Remember that you want the buyer to imagine themselves in the home.

Create More Space

Small, closed-in spaces are major turnoffs for buyers. Create the illusion of more space by putting up out-of-season clothes or clothes you don’t wear very often to make your closets look bigger. A good way to make your bedrooms look bigger is by taking one piece of furniture out of each bedroom.

Packing up the small appliances in your kitchen is a great way to make your countertops seem larger. You can also take out all but four chairs in your dining room, as well as extra table leaves to give that illusion of space.

Touch On The Trends

Chances are that some of the buyers are paying attention to celebrity trends. Feng shui is a big one, and you can do your part with just a few touches like adding a fresh bowl of fruit to the kitchen. Put a comfortable couch or chair on the east side of your living room or den. Place a green welcome mat on your porch to symbolize opportunity. Go through your house and get rid of reds.

Whether you see or feel a difference doesn’t matter. Keep in mind that you’re trying to appeal to potential buyers of your home, not make the home more livable for you. If it helps, pretend that you’re the buyer, seeing the house for the first time.

If you’re trying to get your home ready to sell, I can help. Get in touch with me for more information.

As most real estate agents will tell you, remodeling, decorating or repairing your home can go a long way towards getting it sold. For that matter, it can add value to your property in case you want to sell later – that is, if you don’t choose the wrong places to buy cheap:

• Windows – Never buy a window based on which one is cheapest. You want windows that look good, and, as most real estate agents will recommend, you want energy-efficient windows. During 2009 and 2010, you may be eligible for a Federal Tax Credit for Energy Efficiency of up to $1500 when you purchase Energy Star windows.

• Paint – Paint is one of the biggest places people skimp when it comes to cost, and a big no-no. Cheap paint may take several coats to look right; those several coats can end up leaving blotches and runs.  In addition, cheap paint has a tendency to peel or wash off under light cleaning.  If you’re going to add painting to your remodeling or repair work, quality is always better.

• Doors – Whether it’s for a shower or a screened-in porch, the door you choose can make all the difference. A rickety shower door falling off the railing is a big “don’t buy” sign. While you don’t want to blow your whole budget, the doors throughout your house should be of quality material. Likewise, a solid front door adds to the curb appeal and security of your home. Some exterior doors also qualify for the Federal Tax Credit for Energy Efficiency. Find out if your exterior door qualifies for an Energy Star Rebate or Tax Credit.

• Flooring – Unless it’s expensive carpet on sale, cheap flooring never looks like anything but cheap flooring. Low cost carpet and wood flooring seldom has high durability and is likely to wear out before you’re ready to replace it again. Take the time to find quality flooring at a price you can afford – don’t go cheap!

 Many real estate agents will push quality, but the biggest point they’ll push these days is – go green! It may not be the cheapest option, but the benefits in efficiency and property value more than make up for the cost.

Before you put your home on the market, you want to make certain that it’s in tip-top condition to ensure a quick sale. The key to listing your home at a competitive price and guaranteeing you have what buyers are looking for is to think like a real estate agent.

To get your home ready to sell, here are five easy and inexpensive home improvements this real estate agent recommends:

1. Layout – Take an objective look at your home and stage accordingly. Remove clutter and rearrange furniture so that potential buyers can envision each room’s purpose. Also, store any obtrusive furniture that disrupts walking flow or makes rooms look smaller.
2. Hardware – Update all hardware. Changing out door handles, drawer pulls and light fixtures is an easy way to modernize your home while costing little money.
3. Charm – Play up the unique features of your home. Refinish hardwood floors if scuffed, remove excess objects from built-in bookshelves and clean unique light fixtures. It’s these irreplaceable elements that make your home stand out from other homes and hook buyers. 
4. Scent – Eliminate all bad odors like pet smells, stale cooking odors and cigarette smoke. Just lighting candles or spraying air freshener won’t work. Clean, deodorize and get rid of rugs or other cloth objects that still smell bad.
5. Curb Appeal – Spend some time sprucing up the yard. It’s the first impression buyers will have, and although the house might be in mint condition, a lots-of-work lawn could instill a negative notion before they even step a foot inside your home.

Buyers’ needs vary in every market. However, buyers will always consider these five features before they buy. So, stay one step ahead of the game and ensure your house is up to par with buyers’ expectation.

If you’re getting ready to sell your home and are looking for a real estate agent who can help you sell your home fast and for top-dollar, I’d be honored to be interviewed for the job. Give your trusted real estate professional a call today.