Lee Morof's Real Estate Blog

Winter typically isn’t one of the busier home buying seasons – those seasons are reserved for spring and summer. But to think that you can’t sell your home at market value during the winter months is being naive. In fact, you can even use some of the characteristics that define the season to your advantage. For instance, because winter isn’t a hot selling season, there’s typically less inventory during this time of year. That said, if your home stands out in the listings, you have a better chance of getting on that coveted “short list” of buyers.

Here’s a look at some tips on how to do it:

Make Your Home Look Inviting

This is essential for selling your home at any period of the year, but it’s perhaps most important during the winter months. That’s because colder temperatures and shorter days have the tendency to make a property look a little dreary from the outside.

There are a few ways to enhance your home’s curb appeal during the winter months:

• Exterior lights: Shorter days mean less daylight, so make sure your home is well-lit so that buyers can see all of its features in periods of low light.

• Easy to navigate: Always ensure that your driveway and any walking paths are clear. This makes it easier for potential buyers to safely access the home and more closely observe the condition of the driveway, sidewalks, etc.

• Decorate it appropriately: Don’t overdo it, but some seasonal decorations can add a nice touch.

Turn Up The Heat

Ideally, you want would-be buyers to walk in from the cold into a warm, cozy environment. So crank up the thermostat, make a fire in your home’s fireplaces (if applicable) and brighten any dark areas of the home. This helps create a comfortable interior environment as well as show off some of your home’s amenities.

Think Spring And Summer

As you know, your home is bound to look different during the summer months than it will during the winter. Hence, we’d encourage you to make sure that this is noted in your listings. Include exterior photos of your home during the warm weather months so would-be buyers can see the green grass, flowers in bloom and leaves on the trees.

Sometimes, envisioning how a home that is being shown in the winter will look at other times of the year can be difficult. Don’t waste the opportunity to include a few photos of your home at other times of the year.

Don’t be nervous about selling your home in the winter – just know how to showcase it to capture buyer interest. The buyers are out there in the winter, it’s just a matter of making your home stand out. Your trusted real estate agent is just the person to help you make sure your home is buyer-ready any time of the year!

Many home sellers are confused about how to price their home to sell. It’s definitely challenging to try and find that sweet spot between pricing it low enough so it flies off the market without undercutting the home’s value. Emotions play into the decision, too. If the seller has a lot of sweat equity in the home, or the property is the only place the children have ever called home, owners may tend to place a higher value on the house.

Here’s how to correctly price a home to sell in any market.

Rely On Your Real Estate Agent

Your Realtor is an expert in all matters related to home buying and selling. They have a vested interest in selling your home within a reasonable time frame. As such, they provide a valuable, objective perspective that you should closely pay attention to in order to correctly price your home to sell.

Look At Comps In Your Neighborhood

One thing that your real estate agent does is analyze the comparable properties in your neighborhood. Remember, what a home sells for in a nearby city doesn’t impact how to price your home in a neighborhood far removed. Your prospective buyers will also compare your home’s price to others they could buy in the same neighborhood.

Consider Special Features

Don’t discount special features that your home has, such as built-in shelving units, out buildings, a home movie theater, etc. These give you an advantage in that you can safely set your price a little higher than comparable homes without those features. Be sure your real estate agent mentions them on your MLS listing so buyers understand the higher asking price.

Be Prepared To Make Price Adjustments

Remember that you might have to come down from your asking price, so keep that in mind when you and your real estate agent set that number. Don’t expect that you’ll get exactly what you’re asking for unless you’re in a high demand area. When you give yourself some margin, you gain negotiating power you can use to make a sale happen.

Consider Your Own Finances

Pricing your home to sell is only one factor to consider. The larger equation takes your entire financial picture into account. Figure out how much you owe, how much commission you’ll pay and any sales concessions, if any, you’d be willing to offer a prospective buyer. This due diligence ensures you’ll be satisfied with the outcome after all the money has changed hands.

Pricing your home to sell correctly is a critical part of making the transaction happen. Remember that your real estate agent is the best judge of the best price point, but you can always point out the reasons why you’d like it higher or lower.

Think green home design is a fad? Well, think again. Sustainable home designs are gaining popularity at a breakneck speed. In 2017, green homes accounted for more than 60 percent of family home builder’s portfolios, according to a survey conducted by the National Association of Home Builders. 

But what is really driving green home designs? In this post, we explore five trends shaping sustainable homes. 

1.    Energy Efficiency 

Home designs that cater to consumers’ need to reduce utility bills continue taking center stage. From net-zero energy homes to energy conserving products, home buyers want to save money. Moving forward, industry experts predict that ultra-efficient building designs like net-zero-energy or passive home designs will continue dominating the industry. 

2.    Health 

Most home buyers are more aware of the dangers of chemicals than before. As such, most of them are seeking non-toxic interior products. 
The manufacturing industry trend is leaning towards healthier materials. As the demand rises and prices stabilize, these products are more likely to be game changers. Most home designs will probably focus on eliminating troublesome chemicals such as VOC paints and phthalate free flooring. 

3.    Home Performance And Monitoring 

Home energy audits are major factors considered by consumers, and home performance is key. Some cities like Austin expect new homes to undergo performance tests before recommendation for resale. 

Energy software programs allow home builders and remodelers to monitor how slight changes in home designs can save thousands of dollars in utility bills. Homeowners are also benefiting from energy monitoring devices to track their household energy consumption. 

4.    Water Efficiency 

80 percent of American states anticipate water shortages in a few years, says a Government Accountability Office survey. Therefore, wise water usage is becoming crucial as consumers demand for water efficient homes. Most builders are already getting their homes HERS Rated as consumers look for ways to save dollars from rising water prices. 

5.    Biophilic Home Designs 

Nature is beneficial to us biologically, physically and psychologically. However, in the last century, home designs separated us from nature. Today, biophilic designs (connected to nature) strive to reverse that by integrating nature into homes. Modern building can capture the sun’s movement using windows, architectural details and patterns, connecting us to the season, time of day and our inner biorhythms. 

If any of these green trends are on your list of must-haves for your new home, be sure to tell your trusted real estate professional.

Home price growth slowed to its lowest rate in 20 months according to the 20-City Home Price Index issued by Case-Shiller. After years of dismal readings, Las Vegas, Nevada led the cities included in the index.

Top three cities for August included Las Vegas, Nevada where year-over-year home prices grew by 13.90 percent. San Francisco, California saw home prices increase by 10.60 percent year-over-year and Seattle, Washington home prices rose by 9.60 percent year-over-year. August’s 20-City Home Price Index overall reading fell below six percent for the first time in a year.

Cooling Home Price Growth Helps Balance Housing Markets

Cooling home prices have been forecast for months, but August’s reading indicated that home prices have peaked and that current home price growth rates may ease pressure on overheated real estate markets, where high home prices, limited inventories of homes for sale and rising mortgage rates have limited buying opportunities. Home price growth remained above current rates of wage growth and inflation, but slower appreciation of home values will help balance the housing market from an extreme sellers’ market to more moderate market conditions.

Rising Mortgage Rates Not Sole Cause of Easing Home Prices

Dallas Federal Reserve President Robert Kaplan recently said that rising mortgage rates were not the only cause of slowing growth of home prices. Mr. Kaplan said that multiple factors including rising building costs, labor shortages and rising mortgage rates combined to ease record demand for home; Mr. Kaplan said that the Fed is closely monitoring the economy and housing markets and mentioned that he had previously forecast slower housing markets as 2019 approaches.

Recent stock market sell-offs boosted the 10-year Treasury note price, but this momentum appears to be settling. Fixed mortgage rates are connected to yields on 10-year Treasury notes. Yields rise as note prices decline. Mortgage rates rise as the 10-year Treasury yield rises. While nothing is set in stone, this situation indicates that mortgage rates could continue to rise.

Rising mortgage rates and strict mortgage lending requirements have barred home buyers concerned with affordability and less than perfect credit profiles. As prospective home buyers abandon their home searches, demand for homes should ease and may further reduce gains in home prices.

If you are interested in buying a new property or selling your current property, contact your trusted real estate agent to discuss market specifics in your area.

The winter real estate market tends to be significantly different from other seasons. Buyers and sellers alike are often driven by different reasons than at other times of the year. That can be a win-win for both motivated buyers and sellers in the right climate.

Many homeowners list their property during spring and early summer hoping to maximize their return on investment during the competitive seasons. Families with school-aged children tend to be highly motivated buyers because they prefer not to take a child out of school mid-term.

Given the nationwide housing shortage, those seasons were hot seller’s market with Millennials scooping up listings quickly at or near asking price. But since the dog days of summer, the housing industry has changed substantially.

These are four meat-and-potatoes reasons to buy or sell property this winter.

• Inventory Shortage: During the first six months of 2018, the national housing shortage stood at a 20-year worst. That was great news for sellers who enjoyed higher prices and fewer days on the market. It wasn’t great for buyers who were in heated competition for homes. A shortage is expected during the winter months. That could be good news for sellers. But there is likely to be less competition, and that may allow buyers a little wiggle room in negotiations.

• Interest Rates: The Fed announced that interest rates would inch up in four increments by the end of 2018. While that may seem like bad news, it could be helpful for motivated buyers and sellers this winter. The rate increases will likely result in listing prices leveling off, and that could help buyers from being priced out of the market. The Fed also announced that rates would likely increase further by the end of 2019, which should motivate people to buy sooner rather than later. Simply put, the winter market forecast looks hot.

• Tax Cuts: The Tax Cuts and Jobs Act helped many Americans keep more of their own money and ratchet up the economy. A recent announcement from the White House says a middle-class tax cut of 10 percent is expected to be pushed through Congress. Rates may eek up but keeping another 10 percent of your money can provide a great deal of mortgage bandwidth.

• Employment Opportunities: As mentioned above, spring and summer markets are often driven by family considerations. The winter market tends to be driven by others. One of the key reasons buyers and sellers relocate during the winter is driven by jobs. It is common for large and mid-sized companies to hire for the first of the year. Given the tremendous opportunities in this robust economy, higher salaries and dream jobs may present themselves. This winter could be a carpe diem homes market.

Although winter housing markets may have been sluggish in some years, it’s been a long time since everyday Americans were immersed in a thriving economy. With unemployment at a near 50-year low and wages rising, this winter could be a winner for buyers and sellers.

Whether you are buying or selling, your trusted real estate agent is available to help you navigate the market any time of the year in your area.

Just like Fantasy Football players try to predict who will score the most touchdowns, pass for the most yardage and win the Super Bowl, people with an eye on the real estate market also engage in speculation. Like sports fans, expectations are often driven by statistics from the previous season.

That being said, these are some of the important housing market trends buyers and sellers can expect in 2019.

1: New Construction To The Rescue (Sort Of)

The 2018 housing shortage has been well documented. The inventory shortfall has driven up listing prices and created a powerful seller’s market. The law of supply and demand would indicate that the construction sector will ramp up new home building in 2019.

Materials and labor costs are relatively modest when compared to new homes selling for approximately $150 per square foot on average. Home prices are expected to rise throughout 2019 creating more opportunity for construction outfits to build custom and spec houses. It is unlikely that new construction will keep pace with the high demand for homes. But buyers can expect more availability and custom-design options by working directly with builders.

2: Millennials Will Drive The Housing Market (Again)

In 2018, the full presence of Millennials was felt in the housing industry. There are now an estimated 75 million adults who fall into the demographic and they were reportedly responsible for upwards of 34 percent of all recent single-family home sales. Millennial home buyers were significantly responsible for higher than usual competition for starter homes in 2018.

At the older end of the spectrum, many are now in their mid-30s and fully engaged in careers. At the younger end, many are graduating from college and looking for starter homes as they enter the workforce. With more looking to buy first homes and others trading up, sellers would be wise to remain keenly aware of what Millennials want. Having grown up immersed in technology, Smart homes, and other integrated technologies tend to be attractive to this class of buyer.

3: Waiting May Result In Higher (But Still Low) Rates

The Federal Reserve continues to roll out interest rate increases against the fast-growing economy and employment stability. This did not come about unexpectedly and should not frighten off home buyers.

The Fed dropped rates to historic lows in 2008 after the Great Recession hit in an effort to stimulate growth. These days, business is thriving and there are reportedly 7 million unfilled jobs. All this good news means that the Fed will likely continue its planned increase throughout 2019. However, rates are likely to remain relatively low and buyer friendly.

4: Economy Expected To Remain Robust

To say we live in unusual times would be something of an understatement. The country has been embroiled in a series of tariff wars and trade negotiations many thought would cripple the GDP. The exact opposite seems to have occurred.

With the NAFTA deal now being redone as the USMCA, trade with Canada and Mexico are expected to be more beneficial for American businesses and wages. The administration is currently reworking a trade deal with the EU and a zero-tariff goal is on the table. The U.K. is in the midst of Brexit and a more beneficial trade agreement is expected there as well.

In terms of the dust-up with China, manufacturers appear to have simply shifted their output to other plants to avoid paying hefty tariffs. The price of goods appears to be staying low and the U.S. Business Confidence Index remains over 100 percent. These trends seem to overwhelmingly favor the American economy and housing market in 2019 and beyond.

Whether you are buying or selling, your trusted real estate professional is aware of the trends in your area and ready to help you find success with your real estate transactions.

While you could spend tens of thousands of dollars or more completing a home makeover, there are more than a few budget-minded ideas that you may consider.

Add Color To Molding And Trim

One cool idea in home décor and interior design is to get rid of the standard white trim and molding and to add color to these areas. Neutral hues like grays and browns have universal appeal, or you can give your space a more contemporary look by adding black to these areas. Generally, you will want a more neutral color like a creamy beige on the walls when executing a look with colored trim.

Another idea is utilizing a color consistent with your wall color as opposed to a contrasting or complimentary color. This helps the trim blend in and almost disappear. This is an especially effective concept when used in small rooms, narrow halls with several doorways or in rooms with low ceilings.

Update Light Fixtures

If you have a little more money to spend, you may consider updating your light fixtures. There are rather affordable yet stylish fixtures available in a wide range of finishes. When your rooms are empty or staged to perfection, the light fixtures can easily set the tone of the room and may be focal points. Outdated fixtures may have limited appeal to buyers who are looking for a home that is modern and current with today’s trends.

When thinking about lighting, don’t forget to consider updating your outdoor lighting. The right fixtures may add an additional element of curb appeal that many buyers appreciate.

Redefine Outdated Spaces

In some older homes, some of the rooms may have originally been built with outdated uses in mind. Today’s savvy buyers may be looking for a home with an exercise room, a media room or a study rather than a formal living or dining area. With this in mind, you may consider how you can stage your home to show that it can be used for modern purposes.

This may simply mean moving your formal dining room set into storage, adding French doors and investing in an affordable desk and side chairs for staging purposes. Murphy beds that offer space for guests that can be hidden away when not in use are a clever way to show dual purpose. Turning a closet or the area under the stairs into a small office is also a clever use of space. 

Your trusted real estate agent should be able to offer additional suggestions to help update your home and get it ready for market.

The record-setting pace of the U.S. economy continues to positively impact the housing market and home foreclosures now stand at an astonishing 12-year low.

Coming off a GDP growth rate of 4.1 percent and a historic bull stock market run, everyday Americans appear to be benefiting from one of, if not the strongest economies in decades. According to data compiled by CoreLogic, mortgage delinquency rates continue to improve and are already at the lowest levels in 12 years.

Building on last year’s national trend, foreclosures and mortgages more than 30 days past due declined to 4.2 percent in May. Other analytics show that mortgages at some stage in the foreclosure process also dipped by.02 percent from May 2017 to 2018. With a low 5-percent national foreclosure rate, the industry enjoys its best forecast since September 2006.

Some Housing Markets Lag Behind

While the country appears to be immersed in an economic revival, areas impacted by severe weather and hurricanes have not quite shaken off their impact.

“Serious delinquency rates continue to remain lower than a year earlier except in Florida and Texas, the hardest-hit states during last year’s hurricane season, CoreLogic president and CEO Frank Martell reportedly said.

There are also regions unaffected by hurricanes that are also lagging behind the strengthening conditions, according to research by ATTOM Data Solutions.

• Foreclosures increased in eight states and the District of Columbia through the first half of 2018.
• The District of Columbia suffered the worst foreclosure rate in the nation with a 60-percent increase over 2017.
• Foreclosures increased in only 28 of 217 metropolitan housing markets studied. Oklahoma City topped the list with a 22-percent uptick.
• Through June 2018, New Jersey endured the highest state foreclosure rate, with.99 percent of all properties in foreclosure.

According to ATTOM, Atlantic City, Trenton, Philadelphia and Chicago topped the list of total foreclosures during the first half of 2018.

2019 Foreclosure Predictions

History makes an excellent teacher and the wildfires destroying California communities are expected to negatively impact home ownership.

“While the strong economy has nudged serious delinquency rates to their lowest level in 12 years, areas hit by natural disasters have had increases,” CoreLogic chief economist Frank Nothaft reportedly said. “The tragic wildfires in the West will likely lead to a spike in delinquencies in hard-hit neighborhoods.”

“As an example, the wildfire in Santa Rosa last year destroyed or severely damaged more than 5,000 homes,” Nothaft reportedly said. “Delinquency rates rose in the aftermath, and in the ensuing months we observed home-price growth accelerate and sales decline. We will likely see the same scenario unfold in fire-ravaged communities this year.”

While America’s collective hearts go out to the families displaced by the California wildfires, the positive economic trends are expected to continue in much of the country.

CoreLogic’s Nothaft predicts foreclosure and delinquency rates to decline even further. Heading into 2019, positive numbers could upstage the current 12-year low and reach levels not seen in upwards of 15 years.

Contact your trusted real estate professional to learn about the market trends in your area.

In some parts of the country, it has already started snowing! But, even if you live in an area with a moderate climate, your lawn and garden are about to take a “winter break.” 

Here are 3 tips to assure that your yard will not only survive the winter, but flourish during the dormant season. They’ll assure that your landscape will greet spring full of life and beauty.

Fertilize The Lawn As Recommended

Most types of grass and landscape plants have a kind of built in “alarm clock” that helps them prepare for the changing seasons and the onset of winter. Many lawns, though, benefit greatly from a a fall “feeding” in order to supply proper nutrients to help roots survive during the cold and be ready to start growing again above ground in the spring.

Applying the proper fertilizer this fall is a simple and cost-effective way to get a jump on next year’s beautiful lawn. When and whether you fertilize will depend on your specific type of grass and your location.

Baby Your Plants

Autumn is the time you’ll want to pamper your plants — from rose bushes to winter squash, kale or potatoes — and different plants require varied treatments to protect them from the cold and frost. If you’re not a master gardener yourself, your local nursery should be able to offer advice. The top three things to remember are that plants need to be well-hydrated in order to prevent stress, that they might need extra nutrition (fertilizer) during the cold season, and that most plants like an extra blanket (in the form of additional mulch) during the winter.

Again, specific solutions will depend on the types of plants in your garden, but a little extra effort this fall will help even your traditional flower garden bloom even more beautifully come spring!

Extend The Growing Season

If you have a backyard vegetable garden or a raised bed full of herbs and spices, and you live in an area with mild to moderate winters, you might be able to extend the growing season indefinitely by covering your beds or tenting the garden. Learn how to protect your plants from freezing by using a frost blanket or rotating row covers. It’s not really that difficult, and the difference of only a few degrees can make a big difference. 

Although frost blankets can top plants directly, you can make them even more effective if you build a simple framework — something like a miniature greenhouse — to give your plants a winter home that allows air to circulate.

For additional information, check with a local greenhouse or nursery, or just experiment with different ideas. No matter what you plan to do, the time to begin is now!

If you are interested in putting your house on the market, your trusted real estate agent has tips and tricks to make the outside and inside of your home shine for potential buyers.

Reality TV shows about house flipping make it look easy. But behind every lucrative renovation project, there are factors that impact profitability such as buying price, labor costs, unforeseen setbacks and perhaps most importantly, location.

There is no escaping the old real estate adage of “location, location, location.” Home-flipping entrepreneurs must take into account whether polishing up a blighted building is in a viable resale neighborhood. One of the location factors some house flippers are following is the trend in tech jobs.

Because the tech industry does not necessarily rely on interstate highways, commercial hubs or seaports, computer-oriented businesses are taking advantage of once vibrant manufacturing areas that have fallen on hard times. Property values in these areas seem to be trending behind some of the nation’s hotspots despite having many desirable community living aspects such as parks, walking trails, waterfronts, restaurants, and a vibrant arts scene.

Rust Belt Resurgence

Following the decline in industrial work in areas throughout Pennsylvania, West Virginia, Ohio, Illinois and others, once highly sought after cities and towns saw mass population declines. The lack of good-paying jobs left large numbers of wonderful homes and commercial buildings under-occupied.

Tech companies have been putting some economic lifeblood back into these communities in recent years. House flippers have been hot on their heels to renovate properties as high-paying workers migrate into the communities. Some of the numbers coming out of cities such as Pittsburgh and Buffalo have been impressive.

In Pittsburgh alone, house-flipping profits exceeded 162 percent in the second quarter, and Buffalo topped 100 percent. Considering the national average for this sector stands at about 44 percent, chasing tech outfits appears to be rewarding. Pennsylvania is reportedly now the second best place for home-flipping profits at 132.7 percent statewide.

Tech Trends Nationwide

The former mill and mining areas of the Rust Belt are among the top trending regions for flipping homes as Internet-based companies set up shop. There are also smaller pockets of tech-driven opportunities for contractors and real estate professionals to turn profits.

In New England, small cities such as Providence, RI, are seeing an upsurge in old mills being converted into online and tech business spaces. In Massachusetts, technology jobs have been on the rise in the region north of Boston. Former manufacturing hubs are seeing properties move as high-paying jobs increase. The opportunities for home flippers are growing.

Nashville, Tennessee, is reportedly outpacing tech-heavy Seattle in terms of employment growth. The professional networking website LinkedIn reported that 85 in 10,000 members relocated to Nashville through September. Approximately 118 in 10,000 moved to Austin and 96 to Denver. It appears the country is in the midst of tech-industry migration.

This trend is likely to continue, and house-flipping entrepreneurs are likely to have robust opportunities in these emerging housing markets across the country.

Contact your trusted real estate professional to learn about the current market trends in your area.