Lee Morof's Real Estate Blog

Flyers, open houses and stagnant real estate web sites don’t cut it anymore. Property buyers and sellers are more technologically savvy than they’ve ever been, and they rely on social media’s instant communication forums for information, advice, suggestions, and reviews to guide their decision-making processes.

Real estate agents’ roles within the industry have evolved — they’re no longer just gatekeepers.  Now, they need to be interpreters between their clients and the constant stream of social media information.

To determine if a Southeast Michigan real estate agent is socially savvy online, ask the following questions:

• Strategy – Before signing a listing agreement with an agent, find out what marketing strategies he or she usually implements. Is he or she using any social media platforms to promote their properties or gather feedback from buyers?
• Following – Ask about how many people and organizations he or she reaches on a regular basis. The number of Facebook “Likes” or Twitter followers is a direct correlation to how many people could be exposed to your home for sale.
• Activity – Ask how often he or she updates and posts on social media sites. Having 2,000 followers does nothing if the agent isn’t active on the social media site. A constant flow of information and communication is essential to effectively promote a property. If he or she just has a stagnant Facebook page with a biography on it, that doesn’t benefit you in any way.

From sending out tweets about houses for sale to posting new listings on Facebook walls, social media platforms are one of the quickest and most targeted ways to reach potential buyers. To achieve your real estate goals, seek out a Southeast Michigan real estate agent who uses social media as a tool to build loyal followers and promote properties.

If you’re looking for a Southeast Michigan real estate agent who successfully uses social media as a marketing tool, call me at 248-514-2640 or email me at info@NorthWoodwardHomes.com.

Lee Morof
Associate Broker/Certified Distressed Property Expert/Attorney
RE/MAX Showcase Homes, Birmingham, Michigan
Call:  248-514-2640
info@NorthWoodwardHomes.com
www.NorthWoodwardHomes.com

One of the most important decisions you’ll make when either buying or selling a home is selecting a Southeast Michigan real estate agent.  Picking the right agent for you can save you time, effort, aggravation and money.

Here are five mistakes to avoid when choosing your Southeast Michigan real estate agent:

1. Going about it backwards.  Many people start by finding a home for sale they want to visit and then calling about that home.  Instead, select your real estate agent first.  Your agent will help you identify what you want in a home, and will then find homes that meet those criteria.  You’ll save time and frustration by visiting only those homes that fit your needs.

2. Using an agent who represents both you and the other buyer or seller.  This is called dual agency.  A listing agent who also represents the buyer is a dual agent. Dual agents must treat both the seller and the buyers equally.  Which would you prefer, an agent who works exclusively for your best interests or one who has to consider both the seller’s and the buyer’s best interests?

3. Hiring the first agent you meet.  Yes, it takes time to interview at least three real estate agents,  but it’s worth it.  You’ll save that time and more in the long run when you find a knowledgeable agent you enjoy working with.  Making an impulsive decision by saying yes to an agent as soon as he’s finished his presentation is never a good idea.  Take the time to visit with multiple agents, compare their credentials and styles and only then make your selection.

4. Choosing an agent because he’s the only one who agrees with your selling price.  That lone agent who agrees with you may not have done the research needed to set the best price or he may just be telling you what you want to hear.  If multiple agents state that your selling price is wrong, listen to them.  You’re looking for the best advice, not a yes man (or woman).

5. Skipping the reference check.  Even if you’re a great judge of character, take the time and effort to check agents’ references before hiring them.  Ask for at least three references from recent real estate transactions the agent has completed, then follow-up by calling those references.  Ask the clients how they felt about their experience with the agent, if they’d use the agent again, what the best thing was about their experience and what the worst thing was about their experience.

If you’re looking for a Southeast Michigan real estate agent in Oakland County Michigan, I’d be honored to have an opportunity to interview for the job.  Please give me a call today at 248-514-2640 or email me at info@NorthWoodwardHomes.com to schedule an interview.

Lee Morof
Associate Broker/Certified Distressed Property Expert/Attorney
RE/MAX Showcase Homes, Birmingham, Michigan
Call:  248-514-2640
info@NorthWoodwardHomes.com
www.NorthWoodwardHomes.com

Selling homes for sale in southeast Michigan by owner takes a lot of time, energy and expertise.  You need to know how to set a fair market value for your home, promote your home to pull qualified buyers and negotiate the final terms and sales price. 

One of the most important skills you need to learn in order to find qualified buyers for your home for sale in southeast Michigan is how to sort out the lookers from the serious buyers.

Lookers are people who aren’t serious about buying a home.  At the least, they waste your time and energy.  At the worst, lookers could be a security problem.  They could be checking out your home to determine if you have valuables worth stealing.

Serious buyers are people who are interested in buying a home within 30 to 90 days and are pre-approved for a mortgage.  Spend your time and energy on these individuals.

So, how do you identify qualified buyers?  Before scheduling a time to show your home for sale in southeast Michigan by owner to potential buyers, ask them these four questions: 

1. Are you pre-approved for a mortgage?  If they’re pre-approved for a mortgage, they’re serious about buying a home.  If buyers aren’t pre-approved, suggest they contact a mortgage specialist and get back in touch with you when they have their pre-approval letter.  Mortgage specialists check the buyer’s credit score, income and debt ratios. They also verify that the buyer has enough money for down payment and closing costs.
2. How much are you pre-approved for?  Make sure they’ve been approved for a big enough loan to be able to afford your home for sale in southeast Michigan.  If your home is valued at $500,000 and they’re only pre-approved for $150,000, they cannot afford your home unless they can pay the difference in cash.  If the buyer is purchasing your home with cash, or using cash for a large down payment, ask the buyer for a bank statement to verify his or her funds.
3. Do you have your pre-approval letter?  Verify that they are pre-approved for the amount they say they are.  Ask the buyers to email or fax their pre-approval letter to you or bring it with them when they tour your home.
4. What’s your possession deadline?  Your move-out timeframe needs to be close to the buyer’s move-in deadline.  How close?  Close enough to negotiate the difference.  If they don’t want to take possession of your home for 6 months, and you need to sell immediately, they’re not a serious buyer for your home.

To successfully sell your home, you need to know if a potential buyer is qualified to buy your home.  The sooner you know this, the less time you’ll waste chasing after lookers and unqualified buyers.

Tired of going it alone?  If you’d rather have an experienced southeast Michigan real estate agent handle everything for you from finding qualified buyers to negotiating the sales contract, give me a call today at 248-514-2640 or email me at info@NorthWoodwardHomes.com.

Lee Morof
Associate Broker/Attorney  
RE/MAX Showcase Homes
Birmingham, Michigan
Call:  248-514-2640
info@NorthWoodwardHomes.com
www.NorthWoodwardHomes.com

 Those who have never had homes for sale in Southeast Michigan before often think selling is as simple as hiring an agent and putting a sign in the yard. It’s not, however, as you’ll soon discover.

The Inside of Your Home
The exterior of homes for sale in Southeast Michigan is the first up-close impression buyers get.  So, when buyers make it inside, they’re one step closer to actually buying.  However, if the interior is a mess, it could blow the whole deal.

Here’s a checklist to make your home’s interior buyer ready:

1. Make sure the front door doesn’t stick
2. Test windows to ensure they open and close easily
3. Wash windows inside and out
4. Move pets and pet supplies to a temporary home
5. Fix leaky faucets 
6. Update fixtures on your cabinet hardware and door knobs
7. De-clutter closets and cabinets (yes, people open them!)
8. Replace or repair cabinet doors
9. Clean grout 
10. Wash the walls if not repainting
11. Repair cracks or holes in the wall
12. Paint walls a neutral color
13. Remove personal items, such as knick-knacks and personal mementos
14. Clean the fireplace
15. Have the chimney professionally cleaned
16. Remove clutter from countertops, tables and shelves
17. Steam clean the carpets
18. Scrub all appliances
19. Clean cobwebs and dead bugs from light fixtures and ceiling fans
20. Make sure every light has a working bulb
21. Degrease the stove and oven
22. De-clutter and clean the attic, basement and garage
23. Make sure crawl spaces have crawl space waterproofing  
24. Remove excess furniture
25. Rearrange remaining furniture in good proportion (Or hire a home stager)
26. Clean the drapes
27. Replace broken panels for electrical switches and outlets
28. Wipe down baseboards
29. Clean and wax linoleum floors

While each of the homes for sale in Southeast Michigan is unique, with different selling points and selling problems, this list is a good start for any home.

If you’re ready to sell your home, I can help. Call me at 248-514-2640 or email me at info@NorthWoodwardHomes.com for more information.

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640

When you have a home for sale in Southeast Michigan or elsewhere in the nation, you have to know the competition is fierce. Many home sellers think they have all their ducks in a row when a potential buyer comes to view the house, only to have a minor, forgotten issue blow the deal.

The Outside of Your Home
Your home’s exterior is the first thing potential buyers see up close. Online, you may have images of the front yard, back yard, kitchen and other rooms, but pictures can’t do justice to your home for sale in Southeast Michigan. 

To prepare you home for that first up-close viewing, here are 17 outside tasks:

1. Power wash your siding and windows
2. Fix broken siding
3. Give the exterior a fresh coat of paint if it needs it
4. Paint the door and trim
5. Mow the lawn
6. Trim bushes
7. Remove oil spots from the driveway
8. Pick up all tools, toys or trash in the yard
9. Remove lawn ornaments
10. Clear weeds from the walkway and driveway
11. Plant seasonal flowers
12. Rake leaves
13. Clean roof and gutters
14. Sweep the porch, walkway and driveway
15. Clean fences
16. Take photos of a garden if it comes up each spring, as well as the yard when it’s fresh and green
17. Add tasteful landscape lighting if possible

Of course, not knowing what your specific home looks like, I can’t give a complete list, but these 17 items should get you off to a good start. Don’t forget that a few fall decorations can be the added touch that gets your home for sale in Southeast Michigan sold to a new owner!

If you’re trying to sell your home and need more pointers, I can help. Call me at 248-514-2640 or email me at info@NorthWoodwardHomes.com for more information.

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640

It’s a war out there. If you’re still sitting in your robe and slippers, sipping a cup o’ joe while you casually read the Sunday comics – with the absolute knowledge that your house is going to sell – you haven’t been paying attention. The percentage of homes for sale in Southeast Michigan versus qualified potential buyers has made this an extreme buyer’s market.  

It’s time for some tough love, sellers – some straight talk.

If you’re not ready to do more than spruce up your lawn a little, you won’t win the battle. You won’t even win a skirmish. In short, if you’re not doing everything you can (or pushing your agent about him doing everything he can) to get your home taken off the list of homes for sale in Southeast Michigan, you’re not a motivated seller.

Motivated sellers use all the knowledge they can squeeze from their agent. Unless it’s a matter of money (they don’t have any), they don’t argue when the agent mentions things like home staging. They ask, “What are my options?”

Motivated sellers don’t think “negotiation” is a bad word. They consider it common business sense. For example, if a home inspector looks your home over and notices a few issues, offer to fix those issues immediately. If a potential buyer offers you $5,000 less than your listed price, actually think about it. You may not get another buyer anytime soon.

Motivated sellers don’t consider taking photos of the house “a waste of time,” or posting them online as “useless.” They listen to real estate agents (their own or in posts like these) and do what they can to implement what’s been learned.

If you aren’t a motivated seller, why is your home listed? Now isn’t the time to test the waters, because the waters are full of sharks, barracudas and other dangerous things with big teeth. Before you wonder why that house of yours is still one of the homes for sale in Southeast Michigan, think about it. Are you a motivated seller?

If you’re a motivated seller looking for a real estate agent who can help you win this war, call me at 248-514-2640 or email me at info@NorthWoodwardHomes.com today.

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640

The fall holidays are just around the corner, starting with the scariest day of the year – Halloween. You may have always enjoyed Halloween in the past, but the most frightening thought now might be, “I have a home for sale in Southeast Michigan! I can’t do Halloween right now!”

Sure, sure. Right, right.

Take a deep breath. Don’t panic. First, if the idea of Halloween or autumn decorations this year (versus before you had a home for sale in Southeast Michigan) freaks you out, you need the break anyway. Secondly, it’s the perfect opportunity to sell your house. Holiday decorations can help buyers imagine the decorations they might use for a warm, inviting atmosphere.

There is, however, a difference between decorating before you put your home on the market and decorating now. For example, don’t go overboard. You want potential buyers to enjoy a relaxing stroll through the house, not scream when the skeleton falls out of the closet.

Pumpkins
If you decide to decorate for Halloween rather than just an autumn theme, that’s okay. Pumpkins, used wisely, can draw attention to an area. However, growling faces are a thing of the past until your house is sold. Use harmless, happy pumpkin expressions to help build the overall cheerful holiday house-buying mood.

Candles
Forget about burning candles right now.  The last thing you want is to have a candle fall over during negotiations and set the curtains on fire. It’s a sure bet the buyers will change their minds.  Consider using flameless candles as a safer alternative.  They’re even available in autumn scents such as Pumpkin Spice and Cinnamon Fusion.

Colors
You can use autumn colors to warm a room.  A bowl of chrysanthemums and dried leaves will make a special touch in the bathroom, while pumpkin gourds can add warmth to a porch.

Because of the holidays coming up, autumn makes people nostalgic. For most, it brings thoughts of family and friends, pumpkins and turkey, fun and light-heartedness. A warm, inviting decorating scheme can further bring out that nostalgia, and get a SOLD sign put in front of your home for sale in Southeast Michigan.

If you’d like to sell your home before the holidays begin, I can help. Call me at 248-514-2640 or email me at info@NorthWoodwardHomes.com for more information.

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640

You have a for sale sign in front of your home for sale in Southeast Michigan. Even though the real estate market is slow, you still see other houses being bought. What’s the matter with yours? Why is your home still sitting on the market? Is it you? Is it your home? Is it your agent? It may just be your online marketing (or lack of it).

Do Upload Photos
The internet is one of most popular places for homebuyers to do their initial shopping.  If your home for sale in Southeast Michigan isn’t online, it needs to be there. If it is online, it needs pictures. If it has pictures, pay attention to the following issues:

• Dark or grainy pictures
• Images with closed windows, drapes and/or blinds
• Photos of rooms with clutter
• Only one photo, and it’s of the front of the house
• Images that haven’t been adjusted to look their best online

Finally, ask yourself, if a picture says a thousand words, what are the photos of my home saying? If your pictures don’t look friendly and inviting, and if they don’t make your home look its very best, you might as well take your home off the market.

Do Add Data
Don’t forget to add important information. Think about it. How many other homes are being sold online? What makes yours better/different? In other words, why should a buyer take the time to look at your house in person?

Buyers aren’t mind readers. They can’t look at a picture and see that your home has 4 bedrooms and 2.5 baths.  You have to tell them that.  If your house also has a large backyard, walking paths nearby or green home features, by all means, brag about it.

Don’t Restrict Showings
People need to see your home in person before they’ll decide to buy it. Unfortunately, many sellers make the mistake of having restricted showing hours, needing appointments for a showing and not being available when they have a prospective buyer.  Instead…

• Do use a lockbox, so you don’t have to be there for an agent to show the house.
• Don’t set restricted hours.  This makes showing the home at the buyer’s convenience difficult, and you definitely want it to be convenient for your potential buyer.

There are several areas where marketing can go bad and become a missed opportunity for selling your home. However, if you make it convenient, show your home at its best and don’t overprice, you’re well on your way to changing “for sale” to “sold.”

If you want an agent who will market your home for sale in Southeast Michigan to its best advantage, give me a call me today at 248-514-2640 or email me at info@NorthWoodwardHomes.com.

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640

If you’re looking for one of the homes for sale in Southeast Michigan and you’ve never bought a home before, you might think, “This won’t take much time.” Typically, just the opposite is true.   Buying a home frequently takes quite a bit of time.

Of course, the whole home buying process will go much faster (and smoother) if you do things the right way. If you’re a first time buyer looking for a home for sale in Southeast Michigan, take some lessons from the pros. The following tips will help make the buying process fly:

1. Weigh the Benefits – Before you actually go house hunting, weigh the pros and cons of buying a home. Can you really afford it? Is it a good idea, or are you caving under pressure from family, friends, your doctor and the next-door neighbor?

Make sure that you’ve actually considered the alternatives and decided home ownership is the best move for you. In my experience, homebuyers who are sure they’re ready to buy not only enjoy the process more, but also are more likely to enjoy the home they buy.

2. Define What You’re Looking For – Before you walk out the door to look at homes, figure out your goals. How do you do this? Begin on the internet.  Between virtual home tours, online listings, photographs and aerial shots, you’ll be able to build a much stronger idea of the type of home and neighborhood in which you want to live.

Once you go through this process, you’ll have clearly defined goals you can then pass on to the buyer’s agent you hire. You are now halfway to home ownership!

3. Lay Off the Sugar – Before going to look at houses, lay off the sugars. Research shows sugar can inhibit your short-term memory. You want to be able to remember the homes you’ve seen.

Having said that, your agent probably won’t show you 15 or 20 homes in a day. At the most, you might see 8 or 9. You see, a good agent pays attention to the goals you told him or her on the first day. The only homes you need to see are those that fit your goals.

4. See Your Favorites Before Buying – Okay, you’ve looked at 14 homes, and you’re torn between houses 2, 5 and 6. Since you’re only buying one house, you want to make sure you get the home you want. Therefore, before signing or making any kind of commitment, look over the ones you like the most again. You’ll see things you may have missed before, which will help narrow the choice down to one.

Buying a home for sale in Southeast Michigan is one of the biggest steps you’ll ever take. It’s a big investment, and the process can be time consuming. However, following the above steps can make owning the home of your dreams less of a hassle and more of a dream come true!

If you’re looking for a professional buyer’s agent who can help you find the home of your dreams, give me a call at 248-514-2640 or email me at info@NorthWoodwardHomes.com. 

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640

The point of having your home for sale in Southeast Michigan is to… well, sell it, isn’t it? I mean, it makes logical sense, right? Yet, too often, home sellers seem to think that selling is as easy as “hire agent, put sign in front, and sold.”

This attitude, especially in a slow real estate market, has left many a seller empty-handed. They say “no” when they should have said “yes.” They have all these reasons why they won’t “A, B or C,” rather than just doing “A, B or C” for their home for sale in Southeast Michigan.

What am I talking about? Well, here are just a few of those “don’t say no” things:

Buyer Incentives
Listen – a slow market or not, you do have competition. What does this mean? You may have the best house on the block, but if your neighbor’s house has higher perceived value, yours will be left sitting there.

By offering buyer incentives such as a home warranty plan, pre-paid homeowner association fees or credit toward the closing costs, you’re giving the buyer more perceived value. Let’s face it; buyers want the best bang for their buck.

Home Showings 
When an agent calls and asks if they can show your home, say YES!  It doesn’t matter if they want to show it in five minutes or five hours, your answer should be yes.  If your home doesn’t get seen, it won’t get sold.  That person you said “no” to might have been your ideal buyer.

Virtual Tours
Buyers like to be able to view a potential home online first. The best way for them to do this is with a virtual real estate tour, looking at the home with a 360-degree view. Because this is such a quickly growing trend (some buyers ignore listings without them), you can’t afford to pass it up.

If you have a home for sale in Southeast Michigan and it’s been on the market for a while, you may have said “no” to too many things. Take some time to look at what you can do to market your home better. These pointers may very well make all the difference!

If you’re trying to market your home and need a professional, I can help. Call me at 248-514-2640 or email me at info@NorthWoodwardHomes.com for more information.

Lee Morof
Associate Broker/Attorney
RE/MAX Showcase Homes
Birmingham, Michigan
www.NorthWoodwardHomes.com
info@NorthWoodwardHomes.com
Call:  248-514-2640