Lee Morof's Real Estate Blog

Curb appeal, or how your home looks from the street, is an essential part of preparing to sell your house. It’s also where comparison with your neighbors’ homes is inescapable which poses a problem if you’re both on the market. Read on for five ways to boost your own curb appeal.

Open Up: Garage Doors With Impact

In most homes, the external facade is taken up largely by the garage door which means it’s a big influence on how people see your home. Embrace that. Style your garage door to suit your home, touch up the paint or trim, or even do a full overhaul with a brand-new door.

Balance Out: The Appeal Of Symmetry

Not only is a symmetrical design visually appealing, it’s also quick and easy to do. If your home doesn’t allow for large symmetrical designs because of its structure — if it has a garage on one side, for example — focus in on specific elements. Consider the front door, maybe, where fixtures are easier and cheaper to update.

Sit Back: Inviting Outdoor Seating

A great way to attract buyers is to think like them and what search-weary buyer doesn’t enjoy a moment to relax? Arrange an aesthetically pleasing seating area outside your home. It will become a welcoming space that can offer buyers the chance to sit down and dream about owning your home. A clear and attractive walkway is also very inviting, so be sure to spruce yours up or install a whole new one to, literally, lead buyers to your door.

Admire The Art: Accent With Outdoor Pieces

Put a little of your home’s personality out front to attract the interest of like-minded buyers. Weather-resistant art pieces are a great way to accent your lawn or entrance. Consider the welcoming sound of wind chimes, or a sculpture or two. Even birdbaths can provide simple but effective artistic highlights.

Look Critically: Get Outside Eyes

When you’re close to your home, it can be hard to view it as a buyer would in other words, critically. This is an essential step, though, in creating effective curb appeal. So, consider getting another person involved. Someone who can look at your home objectively and provide a clear assessment of your home’s strengths and weaknesses.

Speaking of outside eyes, don’t forget about your local real estate agent. Turn to us with questions, or for advice, at any time after all, we know what works in your neighborhood!

It’s likely that your house is your biggest asset, so when it comes time to sell it you’ll want to do everything you can to maximize your profit. Good news the value of your home isn’t solely determined by the market, there are several ways in which you can increase its value by making upgrades before listing.

Let’s take a look at 3 top upgrades that will make your house worth more when you sell.

1. Make It Profitable

Not surprisingly, the number one way in which you can increase the value of your home is to add an income suite within the property. If your home has potential to earn buyers’ money it will inevitably be more valuable than a property that doesn’t have any potential cash flow for the owner. Whether it’s a basement suite or a floor that’s been made into a separate unit, income units are a huge bonus for buyers. Making money while paying off their home would be a dream come true for most people, and it’s a dream that buyers are willing to pay a high price for.

2. Kitchen Is Key

Kitchens are often the first area to become dated or worn out within a home, and they’re the most important part of the house when it comes to valuation. Make sure that your cabinets and countertops are updated before selling, and modernize the design with neutral fixtures that are current yet adaptable to many tastes. Having a fresh kitchen shows both function and fashion to buyers. After all, no one wants to see rusty old appliances and dingy lights when walking into the focal point of a home.

3. Beautify The Bathrooms

Besides the kitchen, bathrooms are the second most important aspect of a home when it comes to valuation. Having multiple bathrooms within a home automatically increases its value significantly, especially if at least two have at least three pieces within them, containing at least a sink, toilet, and either a shower or bath. Ensuring that your bathrooms are leak-free, look meticulously clean, and have a modern design is a fantastic way to make sure that buyers will be impressed during an open house.

Bonus tip: if installing a new toilet, consider purchasing one that is eco-friendly with dual-flush options. As people become more and more environmentally conscious, fixtures such as these will cater to a broad spectrum of lifestyle values.

If you’re ready to prepare your home for sale and are looking for more ways in which you can maximize its market value, contact your trusted real estate professional today.

Are you selling your home? If so, you’re going to have to host an open house at some point. In today’s blog post we’ll explore a few staging tips that make your house feel like a model home.

Make A Solid First Impression

Start with the front of the home and give a great first impression. Have the sidewalk, driveway and walkways power washed. Ensure that the lawn, plants and landscaping are healthy and look great. Clean the windows and address any external paint issues that may have come up over the years.

The goal is to ensure that your guests think “WOW” when they drive up. Keep staging the front of your home until the neighbors are jealous.

Clean, Clean And Clean Some More

Even if you think your home is ‘clean enough’, it’s likely not. You’ve lived in your home for years, which means that your brain has learned to un-see certain aspects of it. Even if you’re sure you’ve cleaned it as much as possible, you may have missed a few spots.

Here’s a helpful exercise. Imagine that the President, Vice-President and Secretary of State are coming over for dinner. And that they’ll be touring through every room in your home to see how you live. That’s how clean your home needs to be for your open house.

Appeal To Your Target Buyers

Do you know what age range your expected open house guests are in? Are they first-time home buyers, young families or single professionals? If at all possible, try to stage your home to appeal to your guests. If they are younger, then you can stage the basement more as a media or entertainment room. If they have children, that might become storage and a play area. You get the idea.

Lighten Things Up A Bit

Regardless of what time of day you host an open house, you’ll want there to be a lot of light. Open up all the drapes and blinds to let in as much natural light as possible. If you have to use artificial light, invest in high-quality LED bulbs. There are models that can produce light that is close to sunlight in quality. The more light you have, the better your spotless home will look.

The More (Room), The Merrier

Finally, do your best to open up your space. Remove all clutter and store it. Arrange your furniture to maximize the walking areas. But try not to overdo it. You want your staged home to feel livable — and not like a series of large, empty caves.

There you have it — five great staging tips that will boost your next open house. Remember, the fastest way to sell your home is with the help of an experienced real estate agent. Contact us to learn more about open houses, staging and closing a quick sale!

If you want to sell your home quickly — and for the most profit — you can’t just list it and cross your fingers. Successful sales are well-planned sales, and there are several ways in which you can make sure your own home sale turns out as you’d like it to.

1. Know Your Target Market

What kind of people are buying homes in your area? Is your neighborhood popular among new families, retirees, young singles? Do a little research to see what type of buyers are typically attracted to the area, and figure out how your home caters to their lifestyle. Marketing is one of the most important aspects when it comes to a successful home sale, and knowing who to target is the first step.

Once you have learned a bit about your potential buyers and what they’re looking for, use that information to guide the rest of your sale preparations. Consider what you’ve learned about their wants and needs and carry that into any renovations you do, your listing, and your open houses. Make your home one that your buyers really want to live, and you just might find yourself in the midst of a bidding war!

2. Call In The Pros

When you sell your home without enlisting in the help of a professional, you open the door for significant mistakes to be made. Real estate professionals have the expert knowledge and experience that is needed to steer your home sale towards the best possible outcome. They can offer advice on listing price, marketing materials, open houses, offers received, and can take care of paperwork.

Attempting to do everything yourself may sound feasible, but you could sell yourself short by accidentally pricing your home too low, or you may be on the market forever if you price it too high. Mistakes in contractual paperwork could land you in hot water, and overall you’re more likely to experience stress during your home sale if you try to do it all yourself. Find a real estate agent that you’re comfortable with, and you’ll be more likely to get what your home is worth without the extra stress.

3. Fix It Up

Making sure that key renovations are up-to-date before selling your home is another crucial factor if you want to sell it quickly and profitably. Important things to consider include your kitchen, bathrooms, and roof, as buyers tend to scrutinize those areas the most during a walk-through. Make sure that everything is in good condition and looks presentable before listing — you don’t want potential buyers to see any red flags when looking at your property.

Ready to sell your home? Contact your local, experienced real estate professional today to make the most of your sale.

Luxury estates can be a challenge to sell. The more expensive a home is, the less potential buyers there are. The biggest hassle is going through the process with people who can’t actually afford the home, only to have it fall apart at the last minute.

Here are some ways to make sure the property is only being viewed by qualified buyers.

Only Accept Offers From Buyers Who Are Pre-Qualified From A Lender

One of the only ways to guarantee a buyer will be able to afford a luxury home is to let the bank do the work on your behalf. By only accepting offers from people who have been pre-qualified by a lender, it allows the seller the peace of mind of knowing that every offer is a legitimate one.

Luxury Agents Will Have Vetted Their Clients

Working with a real estate agent with a specialty in luxury properties is one way to make sure the vetting process is handled effectively and legally. These agents do not have time to waste with people who can’t afford a home in this price range and they will have a roster of clients who are not only looking for a new luxury house, but can afford one. Talk to the neighbors and see who their buying agent was. This will give an idea of which professionals are working with clients who can afford the neighborhood.

Use Broker Open Houses Over The Traditional Open House

Hosting an open house in a luxury home is a dangerous prospect. There is no way of knowing how many visitors can actually afford the home and how many just want to look around to see how the other half lives. On top of that, it’s a serious safety risk as luxury open houses bring out potential thieves to case the place and see what the security is like.

For luxury sellers a broker open house is the best course of action. These open houses are closed to the public and only available to brokers who have clients that are looking for a luxury home.

There are more luxury homes on the market than buyers and standing out is important if you want to sell quickly. Trying to sell a home like this on your own is a disaster waiting to happen. Make sure to talk to real estate agents in the area who deal with luxury properties until you find one you are comfortable with. Contact your local real estate professional today for more information.

It’s important to remember that when a home is put up for sale it should appeal to as many people as possible. Sometimes those flashy paint colors the owners grew up with will not charm new buyers.

Here are five ideas for paint colors that will help any home sell quickly.

Keep It Neutral For A Reason

The first thing everybody hears when they try and sell their home is to paint in neutral colors. There is a good reason for this. Every person who walks through the front door should be able to picture living in the home and not think about the people who had lived there before. Neutral colors provide a blank canvas for buyers to paint their future on

Creams Photograph Better Than Almost Any Shade

Neutral colors are not just the standard beiges everyone is used to. Rooms painted in creams tend to look better in pictures, which helps out tremendously when listing the house online. Since most people’s first impression of a home is the online photographs, this technique helps a house stand out from the very beginning.

Using Gray To Expand The Space

Making rooms appear larger is one technique to help sell a home quicker. A light gray can help make large, clean rooms appear even larger to visitors. This works on rooms that are clutter free and do not have much furniture in them. As an added technique, try painting the moldings the same color of gray so that the walls appear higher.

Accent Natural Surroundings With Earth Tones

Anybody who owns a house that has a lot of brick, stone or wood should take a moment to browse through some earth tones to accent the room. These colors, while still neutral, are found in nature and accent the natural surroundings of the room. Sienna and umber are two popular choices.

Give A Splash Of Green In A Sunny Room

When the rest of the home is in neutral tone, it provides the opportunity to spring a room to life with a dash of color. A light green is perfect for an indoor patio or den that overlooks a garden. This is one way to give a natural and earthy feel to a room that has plenty of sunlight.

Before painting, talk to your local real estate agent to walk through your home with you and give you some pointers on which colors they think will work and which ones may be problematic.

Open houses are a debatable topic with real estate agents. Some say they aren’t necessary in the age of the internet when options can be narrowed online. Others argue that closing yourself off will limit the number of possible buyers.

What everybody agrees on is that hosting a successful open house is an art that requires some tricks to pull off. Here are five to try out.

Choose Wise Hours

Find out the most popular hours for open houses in the neighborhood and coordinate around those times. If most open houses end at 4 p.m. then consider ending an hour later at 5 p.m.

This extra hour will bring in house hunters who went the entire day without finding something they wanted as well as people who rushed through every other open house so they could see them all. If there are no other open houses then there’s no reason to rush.

Embrace Technology

Most buyers, especially young ones, are starting their home search online. New apps and websites are launching every day and staying up to date on the newest real estate tech hangouts will allow a seller to hit the popular sites as well as advertise to tech-savvy buyers who are embracing new hotspots.

Change Up The Signs

Not only should there be a lot of signage, but the signs should be tailored towards different demographics. Wealthier areas should be signed with tasteful and professional signs while some cute, handwritten signs will bring in the bargain hunters who are looking for something affordable.

De-Personalize Everything

Every buyer needs to be able to see him or herself living in the home. Anything controversial or personal will remind them of the people living there now and get in the way of their imagination running wild. Clean out anything political, controversial or family related before opening the doors.

Learn From The Criticism

An unsuccessful open house is an opportunity to remain open minded and discover exactly what pushed away a day’s worth of potential buyers. Any criticism or feedback should be used to make changes before the next open house so that the same mistakes aren’t repeated on a new group.

What works for one region may not work for another and only a real estate professional with experience in the area will know what tips have proven successful in your neighborhood.

Most sellers focus on finding the right furniture to stage their home, but they never consider how the placement of that furniture can undo all their hard work. It’s a subconscious thing, but the arrangement of items in the home can really make a difference with buyers.

Be sure to not make some of these common mistakes when arranging furniture to sell a house.

Keep The Traffic Flowing

A proper furniture layout should serve to guide the flow of traffic from room to room and make it easy to move freely. When furniture is placed without foot traffic in mind it can lead to blocked pathways and dead ends when potential buyers are looking around.

Rooms that are overcrowded with furniture have the opposite problem and supply no easy way for guests to move without stepping over each other. Make sure traffic can flow freely through the rooms and there is plenty of space to walk around.

Decide On A Focal Point

Every room needs a focal point for the furniture. Most rooms use built in features like a fireplace, but when the home doesn’t have anything built in a television or painting will serve the same purpose.

Without a focal point, the room will feel disjointed and confused. This leads to chairs or couches pointed in different directions and can make potential buyers feel uncomfortable. A key focal point also takes the focus away from any flaws in the home.

First Impressions Over Function

Sometimes people can become so comfortable in their own home that function will overrule aesthetics and furniture will be placed where it proves the most useful and not where it looks the best.

This is fine until it’s time to sell and the first thing buyers see when they enter a room is furniture in places where it doesn’t look the most appealing. Walking in and seeing the back of furniture is never a good look, so make sure everything looks the best from the place guests will enter the room.

Every home has a different floor plan and it can be difficult determining whether furniture is placed properly, especially when you are used to the way it is now. A local real estate agent can walk through the home and give great insight into what improvements can be made and provide an outsider view of how the home looks to new visitors.

The floor of your bedroom is important it’s the first thing you touch in the morning, and the last before you go to sleep. Not to mention all the other life moments that go on in there. So take time to consider what you want your bedroom floor to be made of and read on for pros and cons of carpeting and hardwood floors.

The Noise Factor

One of the biggest elements to consider is how sound will carry. Carpet is a very quiet medium, perfect for those bedrooms on higher floors, or in houses that want to keep a quiet profile. Hardwood creaks, and all movements can be heard from walking to a child playing, even to the acoustics of a TV or laptop.

Keeping It Clean

Carpets are hard to keep clean. Dirt, pollen, hair, food and other particles get ground into the fabric, especially if it’s a high-traffic area, and it can be expensive to get them out. Hardwood is easy to tidy and even stains can be refinished without too much cost or effort. On the other hand, carpets need only be vacuumed weekly, whereas a hardwood floor should be swept every other day.

The Life Span Of Your Floor

With careful maintenance, carpets can last for many years but barring anything unforeseen, hardwood floors last forever. They also never go out of style, and offer their rooms a sense of prestige. Carpets need replacing and the patterns can’t be changed with the ease that hardwood floors can be refinished or refurbished with area rugs.

The Cost Of It All

In initial costs, carpets are largely cheaper, although they cost more to maintain because they need to be replaced more often. Hardwood floors take a big initial payment, but because they are more durable the costs even out, in the end. Environmentally speaking, hardwood is often more sustainable (as long as it comes from an ecologically-sensitive company), but there are recycled options for carpeting too.

What Goes On In There

Consider what kind of life will be lived in the bedroom in question. Will it be a kid’s room, where the padding of carpet might be safer? Is it meant for guests, where the beauty of hardwood could make a strong first impression? Does the occupant have allergies, so that hardwood (which doesn’t gather allergens like carpet fabric) is a better choice?

Consider everything when making your decision. Remember, in the end, both hardwood and carpet have pros and cons. For a second opinion, or advice on what works in your neighborhood, talk to your local real estate agent.

Selling a home is a difficult enough task as it is, but the longer a home stays on the market the easier it is to fall into the trap of sounding like a used car salesperson and accidentally pushing people away.

There are ways to make sure potential buyers see the positive aspects of the home without coming on too strong and leaving them skeptical.

Proper Staging Will Show Off The Best Parts Of A Home

Many sellers rely on the imagination of the buyer to sell aspects of a home. Why tell somebody to imagine all the things they could do with the back yard when proper staging can show them?

An empty deck will never look as appealing as one with beautiful patio furniture and a bland living room will never seem as inviting as one that has been properly staged. Allowing buyers to see the rooms at their best will give the seller a chance to step back and not have to push the rooms on them.

Avoid Being Too Personal

One rule of thumb when showing a home is to de-personalize as much as possible. The goal is to have potential buyers image themselves and their family living in the space, which can be hard to do when there are reminders of the family currently residing there.

It’s easy to become caught up in the moment when talking about personal lives and telling stories, so when a seller tells stories about their own upbringing in the home or how they raised a family there it can seem pushy and put people off.

Guide The Flow Of Traffic

Placing furniture in a certain way can actually dictate the flow of traffic through the rooms of a home. By clearing out bulky pieces of furniture or decorations that hinder foot traffic from flowing properly, a seller can help guide people through the space.

If there is a particular area that a seller wants people to spend more time in, they can accomplish this by giving that room a more open floor plan when compared to previous rooms. This acts as a traffic stop for people who have been naturally flowing towards that particular selling point.

Have you been having problems when showing your home? Reach out to your local real estate professional today.