Lee Morof's Real Estate Blog

With all of the time and money that can go into moving, spending money on one more thing can seem like a bank account drain. However, when it comes to selling your home, investing in a professional photographer can mean the difference between getting a buyer and making a sale you’ll be proud of. If you want to get the deal your house deserves, you might want to consider the skills of a professional who will make your house look like someone’s dream home.

“Lighting” Up Your House

If you’ve ever noticed how dull a room can look when it’s cloudy outside, you’ll quickly realize how important the right lighting can be in complimenting the appearance of your house. A professional photographer will be able to determine what hours and what types of flash will work to highlight the rooms in your house the best. Not only that, they will go above and beyond what your smart phone can do to correct the issues that can impact a potentially perfect picture.

Capturing The Perfect Panorama

In the right light, it’s possible that you’ll be able to get some great pictures of your house on your own, but a photographer will be able to go beyond that. It’s a proven fact that people are most often lured in by façade photos when searching for homes online, and it’s these the right photographer will be able to perfect. By using a professional who understands what size of lens to use to compliment your home, your photos will easily optimize the way your home looks.

Diving Into The Details With Expertise

Beyond the panorama shots that might convince a potential buyer into considering your house for their next home, a professional photographer may be able to hone in on details that differentiate your house from the rest. With their keen, curious eye, they’ll not only notice intricate details, they’ll be able to highlight them in a way that makes them look interesting, expert and one-of-a-kind. They’ll also be able to beautifully capture the special features that you love about your home!

It can be tempting to be cost effective when it comes to showcasing your home, but just like wedding photographs, you don’t want to skimp on real estate images. If you’re interested in learning more about positive ways you can highlight your home, you should contact your local real estate professional for more information.

Whether you’re getting prepared to buy a new home or just curious about upcoming trends in housing, there are a bevy of features gaining momentum on the real estate market. From top to bottom and room to room, here are five popular features that homebuyers will be sure to notice this fall.

Bigger Is Not Necessarily Better

There was a time when a bigger home meant a better home, but with the cost of maintenance and heating, bigger homes are experiencing a decline in popularity. Instead of sizeable mansions that look the part, buyers are becoming more interested in houses that are more economical to maintain and possess a warmer, cozier vibe.

A Modern, Up-To-Date Kitchen

Where a living room and a bedroom can often be fixed up with a layer of paint, the costs that can go into updating an old kitchen can be quite prohibitive for a new buyer. Instead of a space they’ll just have to renovate, buyers are interested in a sleek, modern looking kitchen with stainless steel appliances that offer modern conveniences.

Energy Efficient And Environmentally Friendly

While older homes can offer character and the history that goes along with them, new homes are winning when it comes to energy efficiency. With people becoming more conscientious of the environment and their impact, energy efficiency in a home is not only popular right now, but will come to be a necessity in the next few years.

Options For A Smart Home

Technology has become so ubiquitous these days that it makes more sense for buyers to invest in homes with smart features. From thermostats that can be adjusted with mobile devices to doors opened via Bluetooth, smart features are a huge part of what makes a modern home.

A Burst Of Bright Color

Muted tones can often be the best for allowing a potential buyer to envision a home as their own, but color here and there can definitely draw in the younger crowd. With bright color making a design comeback, a brilliantly bold sink or appliance can be the type of risk that pays off and has the potential to sway the right kind of home seeker.

The features that grab a potential buyer can change all the time, but certain popular trends will not be going out of style anytime soon. If you’re curious about trends that will be hitting the market in your area, contact your trusted real estate professional for some inside tips.

To potential homebuyers, a bedroom is more than just a place to lay your head at night. It’s a place to relax, retreat, and recover, a place where the demands of the busy world are locked out. And with a properly staged bedroom, you can tap into potential buyers’ desire for relaxation and make your home their number one pick.

So how can you stage your bedroom in a way that buyers will love? Here are three strategies you can use to make your bedroom look like a modern oasis – without spending a fortune.

Position The Bed In The Right Place

One easy-to-change yet often overlooked detail in staging the perfect bedroom is the location of the bed. The bed is the focal point of the room, so position it accordingly. If your bedroom has French doors or a large window, positioning your bed directly opposite that amenity will create balance.

Ideally, your bed should have space to walk around it on both sides. If that’s not possible, place it against the longest wall in the room.

Use Neutral Colors And Ample Lighting To Boost Appeal

As a highly personal and intimate space, the bedroom is one area of the home where potential buyers are likely to try to imagine themselves in the space. If your bedroom incorporates loud colors, unique patterns, or poor lighting, it’ll be harder for potential buyers to envision themselves there. What you want is a neutral color and lighting scheme.

Take out any dark curtains and heavy drapes, as they can make the room seem dirty. Swap out your bed sheets with white duvets and covers, and use some solid-colored throw pillows for contrast. Add a lamp to give the room a cozy feel.

Remove Everything That Screams “You”

The point of staging a home is to help potential buyers see themselves living in it – if you can get buyers to picture themselves actually living in your home, they’ll form an emotional connection to it and will be more likely not just to buy, but to bid at or above asking price.

But in order to help buyers see themselves living in your home, you have to make it look as if you were never there. That means the family photographs, books on the nightstand, and exercise equipment has to go.

Home staging is a highly effective way to make your home sell faster – and for more money. And although it may seem like quite the undertaking, an experience real estate agent can make it a breeze. Contact your trusted real estate professional today to learn more about home staging.

Curb appeal is important in the home sales process, and this is because it will impact the overall first impression that potential home buyers have about the property. Some homeowners can easily spend a small fortune and a considerable amount of time improving curb appeal, but others may be looking for faster and easier results. The good news is that boosting curb appeal is easy and affordable to do when these three tips are followed.s

Spruce Up The Front Door

The front door and patio area are focal points for those driving by the home, and this area receives even more scrutiny by those home buyers who walk up to the home to take a tour of the interior. Re-staining or re-painting the front door can be highly beneficial to dressing up the look of this focal area, and this can give the impression that the home is well-maintained and stylish. In addition, consider replacing the front door mat and hardware on the door for improved results and added aesthetic appeal.

Power Wash The Exterior Of The Home

Beautification efforts for the front of the home would not be complete without spending time cleaning up the space, and one of the best ways to clean the exterior of a property thoroughly is by power washing it. Power washing the exterior may include cleaning the exterior siding material of the home, the patio, the driveway, the sidewalk and even the fencing. This can give the entire area a fresher and more appealing look.

Add Color To The Flower Beds

Some homeowners may not have funds or time available to fully revamp the landscaping, but showing the flower beds some attention can pay off. After weeding the flower beds, add some fresh, brightly colored blooms to the area to dress up curb appeal. Homeowners can finish off the look by spreading a new layer of mulch across the flower beds after the flowers have been planted.

Curb appeal is vital to selling a home quickly and for top dollar. Enhancing curb appeal can cost a small fortune and could take weeks to do, but even these small and affordable efforts can give homeowners great results with minimal time and money required. Homeowners who are thinking about selling their property soon can contact a real estate professional for personal assistance with their staging and home improvement efforts.

When a homeowner makes the decision to upgrade flooring in one area of the home or throughout the entire space, there are numerous materials that may be considered. While each material option has its unique benefits and advantages, many are drawn to hardwood flooring as an option. This is a material that has the potential to boost home value, and a closer look at its benefits will reveal why this is the case.

A Durable, Long-Lasting Material

With many flooring options, homeowners understand that the material will need to be replaced or upgraded over the years. With hardwood flooring, the timeless appeal and incredible durability of the material means that the floor may be an investment to enjoy for many long decades. In fact, with periodic maintenance and regular care of hardwood floors, some hardwood floors may provide the homeowner with 50 years or more of beautiful use in the home.

Numerous Stylish Options

More than that, there are numerous style options for homeowners to consider, and this provides the ability to easily select a material that is ideal for the look of the home. In addition, hardwood floor generally has universal appeal that many desire, and this increases the desirability of the home to future home buyers. This is especially true when a more classic tone of wood is selected rather than a modern or trendy tone.

Improved Indoor Air Quality

Some flooring materials, such as carpet, may have a detrimental impact on indoor air quality, but this is not the case with hardwood flooring. The material is easy to clean, and this means that dust, dander and other allergens can easily be removed from the floor. This will have a direct and beneficial impact on indoor air quality that current owners as well as future home buyers can enjoy.

While hardwood flooring can be desirable and beneficial for current property owners, the appeal of the material will extend to future home buyers. When hardwood flooring is well-maintained by the owner, it is a true investment that will add true value to the home and that may help the owner to sell the property more quickly when the time comes. Those who want to learn more about how hardwood flooring may impact their own home value and the ability to sell their property in the future can request a consultation with a real estate professional.

There are numerous steps that must be taken to properly stage a home, and some sellers can easily become overwhelmed by all of the tips and steps they have been told to follow. It may be acceptable to skip over some of the steps to save time or money when staging a home, but there are some mistakes that homeowners can make that can have negative results.

Leaving Personal Hygiene Items Out

A common staging tip relates to storing all personal items out of site, and the reason for this is so that home buyers can see themselves living in the home as opposed to feeling as though they are in someone else’s home. However, some homeowners will leave personal hygiene items out, such as a razor, shampoo, a toothbrush and other items. These are highly personal items that can easily make a home buyer feel uncomfortable walking through the home.

Allowing Controversial Items To Be Seen

In addition, some homeowners will leave controversial items out, and these can distract a buyer, annoy them or even infuriate them if the items are controversial enough. Home buyers should feel welcome in a home and should leave without any negative feelings. Everything from posters to refrigerator magnets that may be even slightly tainted with controversy should be removed.

Leaving Valuable Items In Plain Sight

For homeowners who have some valuable possessions, it may be best to store these away or even to remove them entirely from the home. Keep in mind that buyers will be negotiating with sellers at least once and often several times during the process, and the last thing a seller wants is for the buyer to have the impression that the seller can afford to make concessions and to negotiate more freely.

Keeping Closets And Cabinets Cluttered

Closets and cabinets are common storage areas that are used to hide much of the clutter that most people keep on dressers, counters and shelves when staging a home, but storing items in these areas can backfire. Buyers will open closets and cabinets to inspect storage space, and a home can appear to be lacking in storage space when these areas are cluttered.

Properly staging a home is an important step to take to prepare a home for sale. A trusted real estate agent can provide a homeowner with additional staging tips customized to his or her home. Consider setting up a consultation with your real estate professional to discuss staging ideas before listing a home on the market.

When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

When a homeowner makes the decision to sell his or her property, it is most common for a skilled real estate professional to provide valuation services so that a reasonable asking price can be established. While the asking price may seem fair to the homeowner, the fact is that not all properties will sell at the original asking price. There are several instances when a homeowner may need to consider accepting a bid that is below the asking price.

When The Property Has Been On The Market For A While

Most homeowners will learn about the average listing time for similar properties in the market through their trusted real estate agent, but some homes will remain on the market for longer than average. When this happens, a homeowner may begin to get concerned, and the real estate agent may even bring up the idea of reducing the asking price. When an offer is received below asking price in this situation, a homeowner may need to consider the offer.

When There Is A Question About Property Style Or Condition

There are many factors that will play a role in the desirability of a property in the marketplace, and some of these factors relate to the property style and condition. Some similar homes in the local area may be selling more quickly or for a higher price than others due to better overall condition or improved style. If the homeowner has concerns about this or if the real estate agent or others who have toured the property have voiced concerns about style or condition, accepting an offer below asking price may need to be considered.

When The Homeowner Needs To Sell Quickly

Even if property has not been listed on the market for a long period of time or the property style and condition are desirable, the owner may consider accepting the first offer received regardless of the asking price in some cases. For example, a homeowner may need to sell the property quickly due to financial issues, because of a job relocation or to take advantage of other financial opportunities. Unless the offer is unreasonable, the homeowner may consider accepting a lower bid in these situations.

Homeowners often wonder if they should wait for a higher bid or accept the offer that has been presented to them. Each situation is unique, so there is not a catch-all answer to this question. Those who are thinking about selling their home in the near future can contact their trusted real estate professional for further assistance.

Getting an offer on your house is the first step in getting it sold, but buyers often feel that they have to come in lower than your asking price. After all, everyone wants the deal to work out in their favor. If the offer you received isn’t quite what you hoped, you can always make a counter-offer. Getting the details right can help make your deal go more smoothly.

Deciding On A Price

When your real estate agent helped you set the price of your home, you already had an idea of what it should fetch in the marketplace. If the offer wasn’t far off from your asking price, it’s acceptable to counter with your original asking price. Many buyers could be willing to pay full price. If you feel that technique is a bit brazen for your style, you could instead drop the original price by a few thousand dollars.

Another technique is to try to “meet in the middle”. For example, if there’s a $10,000 difference between the asking price and the offer price, you might offer to drop the price $5,000. Of course, the bigger the difference, the less enthusiastic you’ll be about dropping your price.

Factors To Consider

Keep in mind that the actual selling price of the house isn’t the only thing that will be negotiated. If you’re giving in a little bit, then you should expect to get a bit in return, but the same is true for the buyer. For example, a first-time homebuyer might not have a lot of money for a down payment. If you counter with an offer that’s too high, they might respond with another offer accepting the price, but asking for seller’s concessions at closing time.

Additionally, as you start to come down in price, you might consider taking out items that you might have included in the original offer, such as high-end appliances.

Don’t Forget The Fine Details

Discuss the details of what you want with your real estate agent. They’ll be able to let you know if you’re making the right move, considering the current market in your area. They may also have information about the buyers, such as an educated guess about how high they’re willing to go. Your agent will also have all the paperwork you need readily available. In most cases, all you have to do is fill in the blanks in a few spaces.

You want the highest price for your home, but getting the best deal is often a delicate dance. Know your limits and work together with the buyers to reach an agreement that is mutually beneficial.

Selling a large house requires showing buyers its potential as a place where they can raise their families, enjoy space to grow, and make it their own. Preparing a large house can be a big task. There are more rooms to clear out, more square footage to get in tip-top shape, and more accumulated belongings to sort through. However, a large house also has strong points that appeal to buyers looking for a spacious home.

Clear the Clutter

Take a look at whether the house feels spacious or crammed with years of debris. Big houses have so much space that many families store more and more things. Therefore, sellers should throw out what they don’t need or want, consider putting old treasures in temporary storage, and leave closets and cabinets with plenty of empty space so buyers can envision their own belongings there.

Define Family Spaces

When children leave the nest, some couples turn bedrooms into storage space, work areas or other rooms. To sell the home, they should consider restoring bedrooms to that use. If the house is advertised as a four- or five- or even six-bedroom house, put a bed and a dresser in that many rooms. Make the large living area look like a family room by removing anything else. If there is a garage for two or more cars, remove other items.

Update Key Rooms And Spaces

Consider updating key rooms to appeal to young families. A Realtor® can give advice on whether the kitchen, bathrooms or living areas are outdated by today’s standards and whether renovation would increase the sale price.

Make Any Necessary Repairs

Families used to living with a sticky window or tarnished faucet should go through each room and make basic repairs. A fresh coat of paint is one of the least expensive ways to instantly freshen up any room.

Improve Curb Appeal

Many buyers won’t even walk in the door if they don’t like what they see when they drive by. Remove overgrown shrubs. Get rid of weeds. Add flowers. Fix the mailbox and check the condition of the front door.

Following these steps will show off the best attributes of a big house and help buyers envision it as a place for their own families. Call your real estate agent today for an assessment of how to prepare your home for today’s family buyers.