Lee Morof's Real Estate Blog

If you are planning to buy or sell a home, you will want to enlist the services of a real estate agent. But sometimes homebuyers and homeowners worry about paying for the services of a real estate agent.

After all real estate agents put an enormous amount of time and energy working for clients. They deserve to be compensated, but where does the money come from?

When You Buy A Home

When you contract with a real estate agent to buy a home, you do not pay the agent anything at all. In fact, they do not make a dime unless you actually end up buying a home. The buyer’s real estate agent makes money from the seller’s agent.

The idea behind this setup is that the buyer’s agent is bringing a deal to the seller. For that service, the buyer’s agent receives a percentage of the money that is paid to the selling agent. 

When You Sell A Home

When you hire a real estate agent to sell your home, the agent gets paid by commission on the selling price. No money actually comes out of your pocket ahead of time. When they do get paid, it is all through the paperwork at closing. Your final check from the sale will be less their commission.

Real estate agents charge varying commissions that range from 2% all the way to 6%, depending on the brokerage firm, the region and other factors. You should ask your real estate agent when you interview them what their rate is. 

Where The Money Goes

When your real estate agent does get paid, they do not get to keep all of it. Their brokerage firm gets a percentage and the seller agent gets a percentage. On top of that, many agents around the country choose to donate a small percentage of all their commissions to a favorite charity.

What Real Estate Agents Do not Charge For

Real estate agents do a lot to earn their pay, plus extras that they do not charge extra for, like:

• hosting open houses
• providing food and drinks during open houses
• driving you around in your car to view homes
• marketing your home online and in print advertisements

When it comes to hiring a real estate agent, you do not need to worry about paying for services. It is a system that works well for everyone involved in the home buying and selling process.

It may come as a surprise for some people to learn that not everyone uses a real estate agent when buying or selling a home. Whenever someone is looking to move, it is critical to rely on the experience of a real estate agent. There are a few benefits that everyone should keep in mind.

Tips For Price Guidance

The price is one of the most challenging aspects of either buying or selling a home. A trained real estate agent spends his or her days looking at the prices of homes that are bought and sold in the local area. 

Therefore, real estate agents can help someone sell a home both quickly and at the right price. If homes are left on the market for too long, prospective buyers might think that something is wrong with the house. This may make the home harder to sell.

Networking In The Real Estate Industry

Next, hiring professional real estate agent is important for accessing the professional network. Real estate agents typically have access to appraisers and inspectors who will be able to do a quick, easy, and cost-effective evaluation of the home. This will help the homeowner determine whether or not any repairs are necessary to get the house ready to sell.

Appropriate Financing Options

A real estate agent can also guide a prospective buyer through the financing options. There are lots of options when it comes to purchasing a home. A real estate agent can help someone review his or her options, helping a client find the right financing option for them.

Exposure For A Home Sale

One of the major benefits of working with a real estate agent is access to something called the Multiple Listing Service. This is a service where the vast majority of real estate agents list homes that are for sale. This will help any house being sold gain more exposure. The more exposure, the more potential offers, helping a house sell for a higher price.

Handling The Paperwork

One of the most often overlooked benefits of working with a real estate agent is help with the paperwork. The paperwork required to buy or sell a home can be significant. A real estate agent knows how to get through this paperwork quickly, efficiently, and accurately.

If you are in the market for a new home or interested in listing your current property, be sure to consult with your trusted real estate professional.

You have lots of choices when it comes to choosing a real estate agent. Aside from deciding if you’d prefer to work with a man or woman, and what age range you’d like them to be, here are some tips to help ensure that you pick one that is best suited for your needs.

Signs In Their Bio

The first thing to do is read the bios of any real estate agents you’re considering. Bios tell a lot about an agent, including what certifications they hold and how long they’ve been an agent. Some bios even have some personal information such as charitable interests or a little about their family life. Look for signs that the agent’s interests and certifications align with your needs.

Relevant Experience

A lot of real estate agents specialize in a certain area such as short sales or helping first-time homebuyers. If your situation falls into a particular category, you could look for a real estate agent who caters to your particular needs. This can simplify the experience, since the real estate agent will have some expertise in navigating the details of the transaction. Look for relevant experience in their bio, or ask them personally.

Good Rapport

You’ll likely be working with your real estate agent for a long time. The relationship between you and your agent should be pleasant. Not only should you have a good rapport with your agent, but you should be able to feel like they understand the human aspect of what you’re trying to achieve with your home buying or selling. You can gauge the rapport with a prospective agent with a simple phone call or brief in-person interview before you hire them.

Presentation

Make sure that your real estate agent makes a good personal presentation. They should comport themselves in a professional manner and dress accordingly. Remember that your agent will be representing your home and your interests to others. You’ll get the best results when your agent professionally reflects your goals in the transaction.

Your partnership with a trusted real estate agent is an important part of a successful real estate experience and transaction. A number of real estate agents will be vying for your business. Use these tips to make sure that you choose the one who best matches up with your needs, personality and style.

Your real estate agent can be the difference between a successful home buy and a bad purchase. Take a look at the characteristics of a good real estate agent and how you should vet your next partner in real estate.

Patience

Does the real estate agent immediately tell you to give up your rights to audit a home for a quicker sale? You may want to move on. The best real estate agents realize how big of a commitment a home is, and they are willing to walk you through the process at whatever pace you are comfortable with.

Localized Knowledge

There are major differences in the buying process between cities. You need a real estate agent with a knowledge of local ordinances, building and zoning laws and culture. This will save you a great deal of money, believe it or not.

Negotiation Skills

You will go through a number of negotiations with opposing parties during the course of buying or selling a house. You can take them on yourself, but they can be difficult considering that you will likely be facing a real estate agent on the other end. It is usually advisable to have a professional with similar experience on your side. Pick a real estate agent who is not afraid to fight for you at the closing table.

Connections

The best deals in any real estate market may not be public knowledge. You may not even be able to get into certain neighborhoods or business districts unless you know somebody. Your agent should be able to help you in this regard. Pick an agent who is established in your marketplace and well connected.

Other Clients’ Experiences

No real estate agent worth his or her salt will have a problem showing you testimonials and reviews of clients that they have served in the past. You may ask to speak to other clients of that real estate agent if you would like to know their experience buying or selling their home.

Sometimes the best indicator of success is the stories of other people who have been in your shoes. Also, look at the ratings, reviews and testimonials of your agent on their website or other review sites. These are great resources to learn about other clients’ experience.

Once again, a high quality real estate professional can make all the difference in your home buying or selling experience.

Many home sellers are confused about how to price their home to sell. It’s definitely challenging to try and find that sweet spot between pricing it low enough so it flies off the market without undercutting the home’s value. Emotions play into the decision, too. If the seller has a lot of sweat equity in the home, or the property is the only place the children have ever called home, owners may tend to place a higher value on the house.

Here’s how to correctly price a home to sell in any market.

Rely On Your Real Estate Agent

Your Realtor is an expert in all matters related to home buying and selling. They have a vested interest in selling your home within a reasonable time frame. As such, they provide a valuable, objective perspective that you should closely pay attention to in order to correctly price your home to sell.

Look At Comps In Your Neighborhood

One thing that your real estate agent does is analyze the comparable properties in your neighborhood. Remember, what a home sells for in a nearby city doesn’t impact how to price your home in a neighborhood far removed. Your prospective buyers will also compare your home’s price to others they could buy in the same neighborhood.

Consider Special Features

Don’t discount special features that your home has, such as built-in shelving units, out buildings, a home movie theater, etc. These give you an advantage in that you can safely set your price a little higher than comparable homes without those features. Be sure your real estate agent mentions them on your MLS listing so buyers understand the higher asking price.

Be Prepared To Make Price Adjustments

Remember that you might have to come down from your asking price, so keep that in mind when you and your real estate agent set that number. Don’t expect that you’ll get exactly what you’re asking for unless you’re in a high demand area. When you give yourself some margin, you gain negotiating power you can use to make a sale happen.

Consider Your Own Finances

Pricing your home to sell is only one factor to consider. The larger equation takes your entire financial picture into account. Figure out how much you owe, how much commission you’ll pay and any sales concessions, if any, you’d be willing to offer a prospective buyer. This due diligence ensures you’ll be satisfied with the outcome after all the money has changed hands.

Pricing your home to sell correctly is a critical part of making the transaction happen. Remember that your real estate agent is the best judge of the best price point, but you can always point out the reasons why you’d like it higher or lower.