Lee Morof's Real Estate Blog

If you want to sell your home quickly — and for the most profit — you can’t just list it and cross your fingers. Successful sales are well-planned sales, and there are several ways in which you can make sure your own home sale turns out as you’d like it to.

1. Know Your Target Market

What kind of people are buying homes in your area? Is your neighborhood popular among new families, retirees, young singles? Do a little research to see what type of buyers are typically attracted to the area, and figure out how your home caters to their lifestyle. Marketing is one of the most important aspects when it comes to a successful home sale, and knowing who to target is the first step.

Once you have learned a bit about your potential buyers and what they’re looking for, use that information to guide the rest of your sale preparations. Consider what you’ve learned about their wants and needs and carry that into any renovations you do, your listing, and your open houses. Make your home one that your buyers really want to live, and you just might find yourself in the midst of a bidding war!

2. Call In The Pros

When you sell your home without enlisting in the help of a professional, you open the door for significant mistakes to be made. Real estate professionals have the expert knowledge and experience that is needed to steer your home sale towards the best possible outcome. They can offer advice on listing price, marketing materials, open houses, offers received, and can take care of paperwork.

Attempting to do everything yourself may sound feasible, but you could sell yourself short by accidentally pricing your home too low, or you may be on the market forever if you price it too high. Mistakes in contractual paperwork could land you in hot water, and overall you’re more likely to experience stress during your home sale if you try to do it all yourself. Find a real estate agent that you’re comfortable with, and you’ll be more likely to get what your home is worth without the extra stress.

3. Fix It Up

Making sure that key renovations are up-to-date before selling your home is another crucial factor if you want to sell it quickly and profitably. Important things to consider include your kitchen, bathrooms, and roof, as buyers tend to scrutinize those areas the most during a walk-through. Make sure that everything is in good condition and looks presentable before listing — you don’t want potential buyers to see any red flags when looking at your property.

Ready to sell your home? Contact your local, experienced real estate professional today to make the most of your sale.

There are different methods that home buyers may use to find a real estate agent to work with. While some may use the services of a real estate agent who they know personally, others may reach out to a professional who they have located online. Regardless of whether you previously knew the individual in a non-professional setting or not, it is important that you check your agent’s reference and testimonials before you get started with the home buying process. There are several good reasons for this.

The Importance Of Accessibility

Whether you are trying to find the perfect property and submit an offer before anyone else or you are actively negotiating with a seller, you need your real estate agent to be accessible to you. Simply because you are friends with the agent or they were friendly to you with the first phone call does not mean that they will continue to be accessible to you until you close on the home. References and testimonials can give you more information about this.

Professional Demeanor Throughout The Process

The right real estate agent is one who remains cool and composed throughout the transaction with all parties. Negotiations can become heated at times, and you want your real estate agent to have a professional demeanor under pressure. References and testimonials can give you first-hand insight about the agent’s demeanor.

Skilled With Negotiations

It is not enough to have a real estate agent represent you in negotiations. You also want the real estate agent to have some skills and a track record for success. You may not get everything you want with negotiations because of the need to compromise, but your real estate agent should be able to structure a deal that works well for you.

An Overall Great Experience

There will inevitably be times of stress and anxiety when you are buying a new property, and it is not reasonable to expect otherwise. However, a real estate agent should be by your side to facilitate the process, to explain concepts and to help you make better decisions from start to finish. When you read reviews and testimonials, pay attention to how satisfied the clients were with the overall process.

There are many factors to consider when selecting the right real estate agent to work with. While you want to have a great interactive dynamic with your real estate agent, you also need to focus on these factors to make the best decision possible. You can begin by contacting an agent today and requesting references from the professional.

We all want to sell our homes at above asking price, but what is it that makes a seller succeed at this? Here’s our expert advice on how you can sell your home above the asking price.

Ask For Less

You may be surprised, but pricing your home lower than market value can have an extremely positive effect on the offers you receive. This is because a low-priced listing will stand out and will draw more attention, which boosts your chance of a bidding war.

By attracting more buyers to come and look at your home, you will find more buyers who are willing to make an offer on your property. When they view your home they will see its true market value, and are then more likely to make a higher offer in hopes of outbidding others. It’s all about creating hype, and a low asking price will do just that.

Wait It Out

While it may be tempting to accept the first offer that comes along, in some cases, it may be better to wait and see what other offers come in. If you accept the first offer on your property you have closed the door to competition.

Consider Who You’re Selling To

Is your home better suited towards traditional buyers, or is it a valuable property for investors? If your home could easily be renovated and flipped, has high potential as an income property, or is in an up-and-coming neighborhood, it may be better marketed as an incredible investment property.

Investors expect a return on the money that they spend so are often more willing to make a higher offer – they know those funds will come right back to them.

Rock Your Renos

There are several simple renovations that can add a huge amount of value to your home. The return on investment for a few small upgrades is often very worthwhile when your goal is to receive more than asking price.

Make sure the flooring, kitchen, and bathrooms in your home are updated and appealing, and if not, consider upgrading these areas first. If you’re targeting investors, adding an income suite to your property may be the best investment you can make. Consider which kind of buyer you’re targeting and what areas of your home need the most TLC, and choose accordingly. Speak with your trusted real estate professional today to learn more.

When it comes to real estate, putting your home in its best light is key when it comes to making the sale. While it may seem like you’re more limited with a home of a smaller scale, here are a few ways you can enhance what’s best and make a good impression on potential buyers.

Let There Be Ideal Light

If you’ve ever taken note of a room on a perfectly lit day or a downcast one, the difference in how lighting can impact a space is marked. When staging your small space, you’ll want to check the lighting of each room and make sure it ideally enhances the space it’s illuminating as few things can improve the look of a place like lighting. If you’re prepared to go all out, you may even want to install a swanky chandelier or lengthy light fixture in certain rooms as it can draw the eye up and lengthen the look of your space.

Brighten a Room with an Accent Wall

Homeowners often think that bright colors are a bad idea because they’re flashy and will minimize a space, but using a brilliant color on one wall of a room can actually maximize the look of your room and can serve as something memorable for viewers of your home. While you’ll want to make sure the color you choose isn’t garish and doesn’t completely overwhelm the eye, you’ll want to keep in mind that an accent wall works particularly well for enhancing a pint-sized bathroom.

Stand By a Statement Piece

It might seem like unique or off-the-wall furniture pieces will overtake the room in a small living space, but one statement piece can actually provide potential buyers of your home with a unique look that may instill an interest in your house and highlight it in a unique way. Instead of choosing multiple pieces that are bright or quirky, stick with one or two items per room that will stand out and make themselves known, but will still give off the living-style vibe that you’re going for.

Staging a small home can seem more complicated with less space, but there are great ways that you can highlight it to positive effect. While you may want to consider an accent wall or lighting that will effectively illuminate the room, if you’re interested in more tips for small home staging, you may want to contact a local real estate agent for more information.

With all of the time and money that can go into moving, spending money on one more thing can seem like a bank account drain. However, when it comes to selling your home, investing in a professional photographer can mean the difference between getting a buyer and making a sale you’ll be proud of. If you want to get the deal your house deserves, you might want to consider the skills of a professional who will make your house look like someone’s dream home.

“Lighting” Up Your House

If you’ve ever noticed how dull a room can look when it’s cloudy outside, you’ll quickly realize how important the right lighting can be in complimenting the appearance of your house. A professional photographer will be able to determine what hours and what types of flash will work to highlight the rooms in your house the best. Not only that, they will go above and beyond what your smart phone can do to correct the issues that can impact a potentially perfect picture.

Capturing The Perfect Panorama

In the right light, it’s possible that you’ll be able to get some great pictures of your house on your own, but a photographer will be able to go beyond that. It’s a proven fact that people are most often lured in by façade photos when searching for homes online, and it’s these the right photographer will be able to perfect. By using a professional who understands what size of lens to use to compliment your home, your photos will easily optimize the way your home looks.

Diving Into The Details With Expertise

Beyond the panorama shots that might convince a potential buyer into considering your house for their next home, a professional photographer may be able to hone in on details that differentiate your house from the rest. With their keen, curious eye, they’ll not only notice intricate details, they’ll be able to highlight them in a way that makes them look interesting, expert and one-of-a-kind. They’ll also be able to beautifully capture the special features that you love about your home!

It can be tempting to be cost effective when it comes to showcasing your home, but just like wedding photographs, you don’t want to skimp on real estate images. If you’re interested in learning more about positive ways you can highlight your home, you should contact your local real estate professional for more information.

When a homeowner makes the decision to upgrade flooring in one area of the home or throughout the entire space, there are numerous materials that may be considered. While each material option has its unique benefits and advantages, many are drawn to hardwood flooring as an option. This is a material that has the potential to boost home value, and a closer look at its benefits will reveal why this is the case.

A Durable, Long-Lasting Material

With many flooring options, homeowners understand that the material will need to be replaced or upgraded over the years. With hardwood flooring, the timeless appeal and incredible durability of the material means that the floor may be an investment to enjoy for many long decades. In fact, with periodic maintenance and regular care of hardwood floors, some hardwood floors may provide the homeowner with 50 years or more of beautiful use in the home.

Numerous Stylish Options

More than that, there are numerous style options for homeowners to consider, and this provides the ability to easily select a material that is ideal for the look of the home. In addition, hardwood floor generally has universal appeal that many desire, and this increases the desirability of the home to future home buyers. This is especially true when a more classic tone of wood is selected rather than a modern or trendy tone.

Improved Indoor Air Quality

Some flooring materials, such as carpet, may have a detrimental impact on indoor air quality, but this is not the case with hardwood flooring. The material is easy to clean, and this means that dust, dander and other allergens can easily be removed from the floor. This will have a direct and beneficial impact on indoor air quality that current owners as well as future home buyers can enjoy.

While hardwood flooring can be desirable and beneficial for current property owners, the appeal of the material will extend to future home buyers. When hardwood flooring is well-maintained by the owner, it is a true investment that will add true value to the home and that may help the owner to sell the property more quickly when the time comes. Those who want to learn more about how hardwood flooring may impact their own home value and the ability to sell their property in the future can request a consultation with a real estate professional.

When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Curb appeal is important in the home sales process, and this is because it will impact the overall first impression that potential home buyers have about the property. Some homeowners can easily spend a small fortune and a considerable amount of time improving curb appeal, but others may be looking for faster and easier results. The good news is that boosting curb appeal is easy and affordable to do when these three tips are followed.s

Spruce Up The Front Door

The front door and patio area are focal points for those driving by the home, and this area receives even more scrutiny by those home buyers who walk up to the home to take a tour of the interior. Re-staining or re-painting the front door can be highly beneficial to dressing up the look of this focal area, and this can give the impression that the home is well-maintained and stylish. In addition, consider replacing the front door mat and hardware on the door for improved results and added aesthetic appeal.

Power Wash The Exterior Of The Home

Beautification efforts for the front of the home would not be complete without spending time cleaning up the space, and one of the best ways to clean the exterior of a property thoroughly is by power washing it. Power washing the exterior may include cleaning the exterior siding material of the home, the patio, the driveway, the sidewalk and even the fencing. This can give the entire area a fresher and more appealing look.

Add Color To The Flower Beds

Some homeowners may not have funds or time available to fully revamp the landscaping, but showing the flower beds some attention can pay off. After weeding the flower beds, add some fresh, brightly colored blooms to the area to dress up curb appeal. Homeowners can finish off the look by spreading a new layer of mulch across the flower beds after the flowers have been planted.

Curb appeal is vital to selling a home quickly and for top dollar. Enhancing curb appeal can cost a small fortune and could take weeks to do, but even these small and affordable efforts can give homeowners great results with minimal time and money required. Homeowners who are thinking about selling their property soon can contact a real estate professional for personal assistance with their staging and home improvement efforts.

When you purchase a new home, escrow is a word that you will hear numerous times from different parties. There are several types of escrow accounts that will be established, and you may be wondering where your money will go when placed in an escrow account or how it is applied to your transaction. By taking time to learn more about the escrow process, you can be a more informed buyer.

Your Initial Escrow Deposit

Within a short period of time after your offer is accepted by the buyer, you will be required to make an escrow deposit to the title company. Typically, you will write a check for the escrow deposit, and your title agent will hold the funds in a non-interest bearing account. These are funds that will be applied to your down payment at closing, and they serve as a good faith of your interest to proceed to the seller.

In the event you back out of the contract after the option period has passed, the escrow deposit may be handed over to the seller and would not be refunded to you.

Escrows for Taxes and Insurance

In addition to this type of escrow deposit, you may also hear about an escrow account for your property taxes and insurance. Setting up this type of escrow account may be a requirement by your lender, but it is not always required. Essentially, this is the account that your property taxes and homeowners insurance will be paid out of. You will pay a specified amount of money into the escrow account to establish a balance at closing, and a portion of your monthly payments will be applied to taxes and insurance as well.

The amount of money that is required at closing will be dependent on the month that you close as well as the annual costs for taxes and insurance.

Essentially, escrow accounts are established to pay for specified expenses that you are required to pay for as a buyer. The initial escrow deposit for the sales contract is a short-term type of escrow account, and the property tax and insurance escrow will remain intact until your mortgage is paid off in most cases.

Now that you know more about the escrows that you will be required to contribute money to as a buyer, you will be a more informed buyer when making your real estate purchase.

When you are preparing to list your home for sale, you may take various steps to stage the interior so that it is appealing to a potential buyer. In addition to various steps you may take with staging the interior, you want to pay attention to your yard as well. During the spring months, many yards look fresh and vibrant, but they also need some extra care in order to boost curb appeal and make a great first impression on buyers.

Focus On Your Flower Beds

Whether you have one small flower bed or several sprawling areas of beds, you should ensure that all of the vegetation looks fresh and tidy. Trim bushes, and add bright spring annuals to brighten up the space. Pull weeds, and add a layer of fresh mulch to your flower beds to give them a finished, well-maintained look.

Keep The Lawn Neat And Tidy

During the spring months, your lawn may revive from its dormant winter state, and you may find it growing rapidly. The green hue of a spring lawn can have a powerful benefit to curb appeal, but you want to keep the lawn trimmed and edged regularly to give it a manicured appearance. This can also minimize the impact of the look of weeds that may occasionally crop up throughout the spring months.

Pay Attention To Your Patio And Entryway

While your vegetation will require some effort to maintain while you list your home, you do not want to overlook your patio and entryway. These are often visible from the street, and they will be viewed up-close when buyers tour your home. Ensure that the area is clean, and power wash it if necessary. Consider updating front door hardware and the entry mat if they appear worn or dated. You may also need to sweep these areas regularly while your home is listed for sale.

Staging your property can help you to sell your property more quickly and for top dollar, but your staging efforts should not be focused entirely on the interior of your home. Your landscaping also requires extra effort when you are getting your home ready to sell, and these tips can all help you to spruce up your landscaping with beautiful results. You may seek more customized information tailored to your property when you speak with a real estate agent about listing your home.